Tag: mobile trends

Deloitte study highlights the growing amount of money companies are spending on mobile marketing

The amount of money being spent on mobile marketing is expected to grow quickly over the next few years, according to a new study from Deloitte. The study shows that more companies are beginning to focus on engaging mobile consumers. In order to do this effectively, they are investing more heavily in mobile ads, which are specifically designed to connect with those using their smartphones and tablets on a daily basis.

Mobile commerce encourages companies to focus more heavily on mobile ads

The study from Deloitte shows that mobile marketing spending will grow by as much as 20% by 2020. Currently, mobile ads represent up to 4% of total media expenditure. The rise of mobile commerce has shifted the focus of several companies, pushing them to become more mobile-centric in an effort to connect with a new generation of consumers. Telecommunications companies, in particular, are fueling the growth of mobile marketing, with some companies highlighting the expanding availability of the mobile Internet as the best way to engage new consumers.

Companies continue to look for effective ways to engage mobile consumers

Mobile commerce has become quite popular among consumers, with many people using their smartphones and tablets to make purchases online and in physical stores. Companies are finding it easier to engage these consumers through mobile marketing, though advertisements are not guaranteed to be successful at capturing the interests of consumers. In the past, consumers had considered mobile ads somewhat intolerable, which has pressured marketers to change the way they create such advertisements.

Mobile marketing may unlock new opportunities for companies

The continued expansion of the mobile Internet means that mobile marketing will likely become more important for companies throughout the world. If companies cannot find effective ways to engage mobile consumers, they may miss out on promising opportunities that could lead to financial success in the future. They will, of course, have to ensure that these advertisements are not intrusive, as annoying ads have been something that mobile consumers have hated for some time.

According to a recent report, approximately 620 million people in China use smartphone to go online.

A new official report from the China Internet Network Information Center (CNNIC) has said that around 620 million people in the country – about half of its population – use their mobile phones in order to access the web.

These figures were collected throughout last year and represented the statistics as of the end of December 2015.

This figure represents an increase of 63.03 million users of mobile phones for accessing the internet, last year. It is also a figure that represents about 90.1 percent of the total number of internet users in China, which is estimated to be 688 million. This helps to further illustrate the importance of mobile devices as a driver in the internet user population in China. Smartphones have allowed the country to achieve the highest internet using population in the world, by far, said the CNNIC.

That said, it is important to note that the users of those mobile phones experience the same online restrictions.

The Chinese government imposes strict controls over the content that is permitted online. Despite the fact that e-commerce is among the core components of its efforts to convert its economy into one that is more consumer demand based, these regulations remain. In fact, the system currently in place has been called the “Great Firewall of China”, blocking out any content it has determined to be politically sensitive.

The CNNIC report showed that there are about 127 million people in China whose internet access is exclusively over mobile phones. Broad efforts have been made within the country in order to help to boost the internet coverage and, as a result, public services, the standard of living and e-commerce have all benefitted.

The statistics offered by the report have predicted that the number of people who are using mobile health, mobile wallets or online education over smartphones had reached the 152 million, 358 million and 110 million mark, respectively, last year. Furthermore, an estimated 96.6 million people in the country – that is, one in every 14 people in China – used a mobile device in order to call a cab in 2015.