Tag: mobile trends

What mobile technology does 2017 have on tap?

A device to predict the future may not yet have been released, but industry analysts have their own forecasts.

Mobile technology truly solidified itself last year. It was no longer something new or luxurious. It became the standard and the vast majority of people have it. It is the new worldwide norm.

With a new year underway, industry influencers are weighing in with the direction they think 2017 will take.

This year’s mobile technology market will, after all, be taking a new direction. It’s no longer a matter of making itself mainstream. That has already happened. Fresh directions need to be taken in terms of both hardware and software.

Mobile Technology 2017The entire concept of “mobile” is expanding. It’s not just a smartphone anymore. Last year planted the seed for the widespread growth of virtual reality, augmented reality, smart home gadgets and even the beginnings of artificial intelligence. So now we’re starting to wonder where that leaves us. In which direction will we take all this smart tech?

Industry analysts are taking a hard look at 2017 mobile technology and have some big predictions.

Among those mobile tech forecasts are the following:

• Changes in “reality” – the stage has been set for virtual reality, augmented reality is already hot (greatly thanks to Pokémon Go) and the iPhone 8 is rumored to be heading in a mixed reality direction. AR, VR and mixed reality are all headed toward more mainstream use.

• Artificial intelligence – we may not yet have reached the point where a robot housekeepers will be moving into our homes, but websites will be getting the next best thing through the more commonplace use of AI-based chatbots.

• Mobile Internet of Things – IoT has been a hot topic for the last handful of years but this year will start to see its use in a much more standard way now that smartphones are in the majority of people’s hands, handbags or pockets. For many, the smartphone is the core of a consumer’s connected life. In 2017, they will become a component of a broader smart environment.

To a certain degree, mobile technology will become so popular that it won’t need the word “mobile” to be used in many areas anymore. Online transactions and interactions will continue shifting away from desktop. The question is whether or not 2017 will bring the world to the point that web traffic is simply assumed to be mobile traffic – no specification needed.

Mobile web trends show smartphones and tablets will take over in 2017

A new Zenith prediction states that 75 percent of usage will occur over mobile devices next year.

Zenith has released a new mobile web trends forecast that showed a notable growth in smartphone based internet use next year. It predicted that three quarters of all 2017 internet use will occur over mobile devices.

This could prove to be important insight for marketers that are deciding on their mobile ad budgets.

Last year, Zenith’s mobile web trends prediction was that 2016 would see 71 percent of internet use from smartphones and tablets. It also estimated that 60 percent of global internet advertising dollars would be spent for mobile ads by 2018. This latest prediction was released in the company’s Mobile Advertising Forecasts report.

Mobile Web Trends - Smartphones and Tablets Online The report stated that in 2018, marketers would spend $138 billion on mobile advertising. That figure “is more than will be spent on newspaper, magazine, cinema and outdoor advertising put together,” stated the report.

The Zenith mobile web trends forecast also predicted this year’s mobile ad spend to be $71 billion.

A growing number of ad dollars are shifting from TV to digital, particularly focused at smaller screens. Google, Facebook and Snapchat are now prime platforms for mobile marketers. According to DDG Inc. consultancy firm managing director of innovation and digital media exec, Scott Singer, “In four years, you’ve gone from 40 per cent to 70 per cent (of total internet use) in mobile.”

This mobile marketing trend is sending ad dollars away from traditional media such as newspapers and television and is directing it to media, entertainment and communications platforms.

Telecommunications companies are bringing digital distribution and content together as mobile data consumption – particularly video – is on the rise. The goal to this mobile web trend is to draw consumers to view digital content on mobile devices while appealing to advertisers. Companies from small businesses to giant corporations. This has been reflected in the recent announcement that AT&T was seeking to purchase Time Warner Inc and that Verizon Communications Inc is interested in Yahoo Inc. In both cases, the goal is to help leverage available user data for targeting ads on behalf of marketers.