Tag: mobile sales

Mobile commerce boosts online retail market of the UK


Mobile Commerce UKReport highlights impact of mobile commerce on retail industry

The global retail industry has been struggling to find growth in 2012. Many retailers have been forced to close stores around the world for financial reasons while others have seen only modest gains among consumers. By contrast, the digital retail space has been performing much better, with online sales growing throughout 2012, largely thanks to the emergence of mobile commerce. Research firm IMRG has released a report concerning the growth of mobile commerce and the online retail market in the United Kingdom.

IMRG expects 12% increase in online sales during Christmas season

According to the report, IMRG predicts that there will be a 12% increase in online sales during the Christmas season in the United Kingdom. The firm anticipates that this uptick in sales will push the country’s online retail market beyond $80 billion for this year. Part of this is due to the growing number of consumers with mobile devices. Retailers have taken note of the high penetration of mobile technology among consumers and have begun moving to take advantage of this.

Retail industry beginning to evolve

The online retail space has been undergoing a major evolution over the past several months. Retailers are becoming more accommodating of mobile consumers, hoping to reach a new and highly active market. Many of these retailers have begun developing mobile applications that allow them to provide better service to consumers. Some of these applications allow consumers to make purchases of goods using nothing more than their smart phones, which is shaping up to be a powerful trend during the holiday season.

Dynamic engagement draws more support to mobile commerce

The report suggests that the UK retail industry will see promising growth during the Christmas season, powered largely by the momentum behind mobile commerce. Mobile commerce allows for more dynamic engagement with consumers, especially in physical stores. This engagement may help traditional retailers find success and growth in the wake of a problematic year that has cut into the profits of many companies around the world.

eXelate report shows Black Friday saw most mobile sales


eXelate finds Black Friday leads in terms of mobile commerce

Cyber Monday may be the leader in teBlack Friday Mobile Sales Reportrms of online sales, but Black Friday dominated in terms of mobile sales, according to a new report from eXelate, a leading analytics firm. eXelate has released a new report suggesting that Black Friday should be renamed “Mobile Friday” due to the number of mobile sales that occurred on that day. Though mobile commerce had a strong showing for much of the holiday shopping weekend, sales were especially high during Black Friday.

Retailers continue their push for mobile commerce

One of the reasons mobile commerce was such a success for the holiday shopping weekend is due to the efforts of the retail industry. Retailers have become enthralled with the concept of mobile commerce, much like consumers. Seeing the potential for major gain, many retailers have taken to engaging consumers through mobile commerce platform. Reports show that this approach has been remarkably successful for many companies.

Black Friday accounts for most mobile sales over holiday shopping weekend

According to the report from eXelate, the holiday shopping weekend began on Thanksgiving rather than Black Friday this year, breaking tradition. Thanksgiving day marked a major increase in shopping activity at physical stores and on digital platforms. Cyber Monday retains the title of leader of online sales with sales growing by 29% over what they had been in the previous year. Black Friday, however, saw the most mobile traffic, with 52% of iOS consumers and 41% of Android consumers using their mobile devices to make purchases.

Mobile commerce may be new Thanksgiving tradition

eXelate CEO Mark Zagorski suggests that mobile commerce is poised to become the new Thanksgiving tradition, especially as more consumers become reliant on mobile devices in their daily lives. More convenient forms of commerce are certainly proving to be popular with consumers and retailers have taken note of the potential benefits of mobile commerce. The results of Black Friday are likely to encourage retailers to continue their aggressive push to engage mobile consumers in more dynamic ways.