Tag: mobile promotions

Mobile marketing network fitness partnership formed

The deal was just publicly confirmed between TapJoy and Nido Labs and its popular fitness apps.

A partnership has just been formed between the popular mobile marketing network, Tapjoy, and the creator of Alpha Trainer, Nido Labs, in order to provide consumers with an entirely new way to sign up for their own workout programs.

There is tremendous potential in this deal as Tapjoy already reaches up to 435 million people every month.

This, in combination with the fact that Nido Labs’s Alpha Trainer is among the highest grossing mobile fitness applications currently available, means that the mobile marketing network partnership is a powerful one. It will also mean that consumers will have a new opportunity to obtain an advanced 14 week long workout program that will be sent to them directly through their smartphones or tablets.

The purpose of the mobile marketing network partnership is to help users keep in budget while staying in shape.

Mobile Marketing Network - Fitness AppThis, according to the announcement that was made to inform the public of the new partnerships. Effective right away, the Alpha Trainer app’s Android version is now integrated into the model for the Tapjoy Mobile Value Exchange, in which consumers earn virtual rewards by engaging with the ads that they receive on their mobile devices. By doing so, they gain access to various different kinds of digital rewards. In this case, it means that they can use the massive database of more than 100,000 customized workout programs that are being labeled as professional quality.

The joint statement that was released by Tapjoy and Nido Labs, expressed that “This partnership follows a trend of content verticals embracing the rewarded advertising model and marks a shift in how fitness programs are made available to consumers”. This will also place Alpha Trainer among the first personal fitness and training applications that provides a value exchange and virtual rewards model that will allow its users to be able to obtain a 14 week workout program of a professional quality.

The mobile marketing network program is also working on establishing alternative payment methods so that customized programs can also be customized.

Mobile marketing goes mainstream through couponing

Although the smartphone and tablet based shopping and advertising experience remains small, it is growing fast.

Mobile marketing and commerce are already growing at an explosive rate, but they remain a small fraction of the overall online space, except when it comes to couponing, which is clearly reaching mainstream levels.

This technique for advertising is driving revenues and is sending foot traffic back into stores.

Trends in mobile marketing are developing extremely fast, as end of year totals look nothing like what they had been at the beginning of the same year. Now, with the holiday shopping season once again approaching, retailers are looking to take advantage of the smartphone and tablet marketplace, particularly in areas that have become the most popular. That easily includes couponing.

A recent BI Intelligence report revealed that coupons, as well as catalogs, are leading the way in mobile marketing.

Mobile Marketing CouponsThe report showed that among grocery stores, 41 percent are using mobile marketing couponing techniques, with the same percentage of department stores offering coupons for smartphone and tablet users, as well. Thirty nine percent of clothing stores were doing so, while electronics stores were using mobile coupons in only 29 percent of the cases (which is surprising, considering that they often sell those devices and gadgets in the first place). Finally, 26 percent of mass merchandisers were found to take part in this technique.

The role of coupons in mobile marketing is not only becoming increasingly popular, but the report has indicated that its importance is growing, as well, and that it will continue to do so. This is because the number of American smartphone owners who use these coupons has exploded. In 2010, 7.4 million Americans were using them, and by the end of last year, a tremendous 29.5 million Americans reported using them. By the year 2014’s end, the report has predicted that this will have continued to skyrocket and will reach 47.1 million people in the United States, alone.

Moreover, the report also indicated that among the mobile marketing coupons that were distributed, there was a far greater redemption rate over this channel than there had been at the same time with print coupons.