Tag: mobile privacy

Companies begin to consider mobile security a priority

Privacy has become more than a regulatory measure that online companies must wrangle with on a daily basis. As consumers begin to favor their mobile devices more, privacy has become a major concern for them, especially when it comes to mobile marketing and mobile security. Online companies are now fighting to prove that their privacy measures are much more comprehensive than those coming from their competitors, all in a bid to ensure that consumers have control over the data they share with the business world.

Mozilla takes steps to protect privacy

Many companies are adopting a very firm stance on the issue of privacy. Such is the case with Mozilla, which holds a very strong presence in the web browser market. Mozilla has announced that it will allow users of its Firefox browser to completely disable all third-party tracking methods in order to provide them with more security while online. This extends to the company’s recently unveiled mobile operating system, which could have major implications for the world of mobile marketing and mobile security.

Apple and Facebook look to improve mobile security

Mozilla is not alone in its enthusiasm concerning mobile security. Apple has begun requiring application on its popular App Store to receive permission from consumers before collecting geographic information and other data. Facebook, which has long been plagued by accusations of carelessness when it comes to privacy, has also been making moves to become more secure for users. The social network is currently working on a variety of privacy tools, one of which keeps a user’s personal data stored on a cloud network.

Government interest spurs action on mobile security

Much of the enthusiasm concerning mobile security may be due to the fact that the U.S. government is beginning to force companies to take the matter more seriously. The Federal Communications Commission recently introduced new regulations that require applications to inform their users that personal information is being collected. Demand for better privacy and mobile security measures has also been on the rise among consumers, forcing companies to take more considerations when it comes to protecting information.

The think tank has raised considerable concerns regarding consumer safety and security.

In 2012, a geolocation privacy bill by Senator Al Franken (D-Minnesota) was approved by the Senate Judiciary Committee, in order to provide the users of smartphones with a greater degree of control over the way that their data is controlled.

However, the Information Technology and Innovation Foundation feels this legislation is problematic.

The law that was proposed would make it necessary for app developers to require users to specifically opt in to programs that would allow for the collection or disclosure of geolocation data. It would no longer be permitted for apps to automatically select that option, so that users would need to actively opt out if they did not wish to share their information in that way.

The geolocation data was not being protected by the companies that collected it, said Franken.

According to the senator, the “Companies that collect our location information are not protecting it the way they should.” At that time, he made reference to a number of errors and blunders regarding privacy, which had drawn considerable media attention. This included reports that Android and iPhone devices were sending the geolocation data of their users to Google and Apple.

Not to mention the CarrierIQ fiasco. That company was a part of a high profile discovery in 2011, when the researcher demonstrated that its software was capable of logging the keystrokes that were made on smartphones.

While it is Franken’s intention to reintroduce the geolocation privacy bill in 2013, Information Technology and Innovation Foundation (ITIF), a think tank, is openly arguing that this proposed law may not encourage positive changes. In fact, it called the legislation “particularly problematic for apps that are supported by location-based advertising.”

It explained that the bill, which was designed to protect a user’s privacy in the face of geolocation technology and use, would require a user to have to give consent every time the app intends to work with a new ad network. This, they say, would generate awkward consumer notices. The think tank’s behaviors in the past have not indicated that they are adverse to advertising techniques such as pop-ups, which they recently used to state that they were rejecting do-not-track requests.