Tag: mobile privacy

Mobile security is not taken very seriously by British consumers

As the number of cyber attacks over traditional computers, smartphones, and tablets grow, this is worrying.

Technology news reports are continually announcing the latest massive cyber attacks and data breaches, but this doesn’t seem to be having much of an impact on many people in the United Kingdom, as a new survey has shown that many are not taking mobile security all that seriously.

It would be expected that these headlines would cause the average users to take protective measures.

However, this does not appear to be the case. The survey was conducted on behalf of ZenMate by OnePoll. It involved the participation of 2,000 respondents from the United Kingdom. What it determined was that there is an overall apathy present among smartphone users when it comes to their own mobile security. Fewer than half of the people who were surveyed said that they take any action to ensure that they are using protected connections or that they secure their browsing data when using their smartphones.

Over 45 percent said that they didn’t even take the basic mobile security step to use a password to lock their devices.

mobile security and smartphonesWithout even using a smartphone password to lock the device, if that gadget is ever stolen, the thief would be able to gain instant access to any apps, contacts, or other personal data contained within the mobile device. This is quite surprising, when taking into consideration all of the attention that is being received by the prevalence of cyber attacks, overall.

Moreover, with reports that suggest that the GCHQ and the NSA have been monitoring online communications, it would be easy to assume that smartphone users would want to take a few extra steps to remain protected against data theft and other related threats. The results of this survey, however, clearly indicate otherwise when it comes to the typical British smartphone using consumer.

Only 41.5 percent of the survey participants said that they took precautionary mobile security measures, even when asked about their habits when using unsecured public networks. This aligns well with a recent Ofcom report that indicated that people don’t usually think twice about their privacy when they access public WiFi connections.

Security and privacy are big issues in the mobile commerce space

SAP suggests that security and privacy are two of the most significant problems in the mobile sector

Software firm SAP sees security and privacy as two major issues when it comes to using big data in the mobile sector. Big data is a term that is used to identify the large amounts of unstructured data that businesses accumulate. This data is comprised of information regarding consumers and is typically collected by retailers without the express consent of customers. Security and privacy have become very controversial issues in recent years, partly due to the fact that people are becoming more reliant on mobile technology in their daily lives.

Survey shows that big data continues to be a high value resource for retailers

According to a recent survey conducted by SAP, many mobile industry groups believe that big data and retail go hand in hand. The survey shows that some 36% of industry groups believe that real-time offers coming from retailers engaged in the mobile commerce space will drive up the value of big data. This data is often used to design more effective marketing strategies and connect with consumers more aggressively.

Personal information is often collected from consumers without express consent

Mobile Commerce and Mobile SecurityThe problem with big data, however, is that much of it is acquired without consent. Consumers often visit websites where they can shop online and in doing so they typically agree to have their information collected but are never made aware of such an agreement. This can quickly become a serious problem for retailers as consumers become more concerned over their own privacy and how their personal information is being used by businesses.

Mobile operators and banks may offer ideal mobile payments support

The survey from SAP does not focus entirely on security and privacy, of course. The survey shows that many mobile industry groups have high hopes for mobile commerce in the future. Many of these groups believe that mobile network operators are ideally positioned to provide effective mobile payments platforms for consumers. Banks are also considered to be well situated to address many of the security issues that exist within the realm of mobile commerce due to the numerous regulations they must comply with.