SAP suggests that security and privacy are two of the most significant problems in the mobile sector
Software firm SAP sees security and privacy as two major issues when it comes to using big data in the mobile sector. Big data is a term that is used to identify the large amounts of unstructured data that businesses accumulate. This data is comprised of information regarding consumers and is typically collected by retailers without the express consent of customers. Security and privacy have become very controversial issues in recent years, partly due to the fact that people are becoming more reliant on mobile technology in their daily lives.
Survey shows that big data continues to be a high value resource for retailers
According to a recent survey conducted by SAP, many mobile industry groups believe that big data and retail go hand in hand. The survey shows that some 36% of industry groups believe that real-time offers coming from retailers engaged in the mobile commerce space will drive up the value of big data. This data is often used to design more effective marketing strategies and connect with consumers more aggressively.
Personal information is often collected from consumers without express consent
The problem with big data, however, is that much of it is acquired without consent. Consumers often visit websites where they can shop online and in doing so they typically agree to have their information collected but are never made aware of such an agreement. This can quickly become a serious problem for retailers as consumers become more concerned over their own privacy and how their personal information is being used by businesses.
Mobile operators and banks may offer ideal mobile payments support
The survey from SAP does not focus entirely on security and privacy, of course. The survey shows that many mobile industry groups have high hopes for mobile commerce in the future. Many of these groups believe that mobile network operators are ideally positioned to provide effective mobile payments platforms for consumers. Banks are also considered to be well situated to address many of the security issues that exist within the realm of mobile commerce due to the numerous regulations they must comply with.
Denny is a graduate of the California State University of Northridge where he majored in Journalism and American History. Denny writes for Mobile Commerce Press on a part time basis while also working on his own ebook, The Only Mobile Marketer Left Standing. We've been told this title may change at least a hundred times before or even after publishing.