Tag: mobile phone use

Mobile phone use behind the wheel should draw family shame, says UK PM May

Theresa May is encouraging the public to shame friends and family practicing this distracted driving.

According to British Prime Minister Theresa May, drivers taking part in mobile phone use should be shamed by family and friends. She equated the danger of smartphone use behind the wheel to drunk driving. Her goal is to make the practice socially unacceptable in order to make roads safer.

Prime Minister May’s comments are not without support from scientific study from many countries.

Many governments have been watching growing lists of statistics being added to other evidence about mobile phone use by drivers. In many regions of the world, using a smartphone – whether talking, texting or for some other purpose – causes distraction that is the same or more dangerous than driving drunk.

Mobile phone use - Shame On YouPM May called for people to make this practice socially unacceptable in order to save lives on U.K. roads. She wants people to shame their friends and family who would use their mobile devices while they drive.

This represents the first time her government has addressed mobile phone use distracting drivers.

The statement arrived at a time when the number of crashes – some of which included fatalities – are rising in the country due to distracted drivers using mobile phones. She addressed drivers of cars, trucks and every other type of vehicle. She also stated that there is an upcoming review that will be looking to stiffen the penalties for dangerous driving if appropriate.

The May government also revealed more details with regards to its own intentions for boosting distracted driving penalties. They are aiming to set an immediate six point penalty to anyone caught using a mobile phone while operating a car or other vehicle. Moreover, this penalty will not allow for exceptions or exemptions. Therefore, first-time offenders and young drivers will not be let off the hook.

When May spoke of mobile phone use by drivers behind the wheel, she said that public awareness of the dangers are key. “Just as we have made it socially unacceptable to drink and drive, so we need to do the same with using a mobile phone while driving.”

Analysis suggests mobile shopping may have reached a plateau

According to IMRG analysts, there may not be any real m-commerce growth going on at the moment.

Could it be possible that mobile shopping has reached its peak for the moment? If the data revealed by analysts at IMRG are correct, there may not have been any rise in the proportion of sales that have used mobile platforms over the previous three months.

The data included in the research that was conducted involved both smartphone and tablet use.

The trends that mobile shopping has seen over the last few years have shown that it has been experiencing solid growth every single quarter for the last half decade in the United Kingdom. However, the last quarter broke that streak as m-commerce didn’t see a quarterly rise in its use within the country during the previous quarter. What this suggests is that the country may be reaching the point in which there is a balance between shopping on PCs and over mobile devices. This, according to Internet Retailing.

Five years ago, only 0.9 percent of e-commerce occurred over mobile shopping devices.

Mobile Shopping has hit a plateauHowever, that figure from this year has reached a considerable 42 percent of online purchases. What is important about the finding from this recent research is that although the amount of money that is being spent over m-commerce seems to have leveled off and has reached its uppermost point for the moment, the number of web visits that are taking place via smartphones and tablets is still experiencing steady growth.

In fact, during this year’s second quarter, it was estimated that about 60 percent of all site visits are occurring from mobile technology devices. This is a rise of 2 percent from the same time three months earlier.

What that appears to show is that even if people aren’t using their mobile devices at any greater rate to make purchases, mobile shopping is still going on with other purposes in mind. The final purchase isn’t necessarily occurring online, but people are checking out stores, brands, products, reviews, and other information while they are using their smartphones and tablets. They are then proceeding to use their laptops or going to brick and mortar stores to buy what they have found.