Tag: mobile payments services

Mobile payments show fragmentation in the US

Mobile Payments ReportReport highlights fragmentation in mobile payments

Mobile payments have been showing strong growth throughout the U.S., but this growth has not been as steady as had initially been expected. This week, the Federal Reserve Banks of Boston and Atlanta have released a new report concerning the expansion of mobile payments. The report suggests an emerging fragmentation in the mobile commerce sector that has served to derail some of the progress that has been seen in mobile payments over the past few years.

Mobile commerce shows modest growth over past two years

According to the report, entitled “U.S. Mobile Payments Landscape — Two Years Later,” the mass adoption of mobile commerce is unlikely without strong support and collaboration from multiple organizations and industries. Over the past two years, mobile payments have grown more popular but have done so under harsh criticism. Mobile commerce has been dogged by concerns regarding security and many of the issues that consumers have with mobile payments remain unresolved due to the lack of interest many companies have in this field.

Multiple approaches lead to slower growth

The report claims that the advent of mobile devices has created an effective way to create a dynamic marketplace for consumers. As mobile commerce entered the limelight, companies, particularly banks and telecommunications organizations, began teaming up to engage consumers in a new form of commerce. Various such partnerships and collaborations have formed over the past few years, with each partnership experimenting with ways to make mobile payments more attractive to consumers. This has lead to some fragmentation as the various parties focus on very particular aspects of mobile commerce.

Non-banks introduce more risk to mobile payments field

While innovation has been encouraged in mobile commerce over the past two years, this also comes with significant risks. Non-bank organizations that are getting involved in mobile payments represent the majority of the risks associated with this sector. This is due to the fact that these organizations rarely have the security experience that financial institutions have and are not held to the same laws that banks are.

Mobile payments are increasingly popular among small businesses

mobile payments small businessThis trend is allowing smaller firms to accept credit card transactions in a more affordable way.

Owners of small businesses across the United States are discovering the opportunity that their tablets and smartphones are offering in terms of mobile payments that allow them to accept transactions from customer credit cards without renting expensive machines.

This has become a powerful new tool for smaller sized businesses to be able to process transactions.

The trend is not only common among small business owners who are setting up the option at the point of sale in an actual storefront, but others as well. There are many small firms that don’t have an actual shop, but that sell at trade shows, farmers markets, or that simply travel to meet their customers in various locations. These people are greatly benefiting from being able to turn their smartphones and tablets into a credit card scanner that they can use for mobile payments.

Mobile payments allow these entrepreneurs to be able to accept transactions no matter where they are.

As there are a growing number of mobile payments options available, these business owners have a choice and can make the selection that is best for them. Among the strongest players at the moment are PayPal Here, GoPayment, Square, and Intuit.

Often, they involve the use of a small device (sometimes called a dongle), which is typically provided for free and that plugs into the audio jack of the smartphone or tablet. This allows credit cards to be swiped so that the mobile payments transaction can be processed. Though the appeal for these services did start with individuals selling at farmers markets and other similar locations, it is starting to work its way into traditional point of sale locations on an increasing basis.

This is because it allows the small business owner to be able to accept credit cards without having to deal with a bank, and it provides a number of options that are more affordable and convenient than those that are otherwise available. Mobile payments also often come with a number of different types of loyalty tools, and the fees for accepting the transactions are generally lower than the usual form of credit card purchase.