Tag: mobile payments security

Company has raised $5.9 million during recent round of funding

SimplyTapp, a provider of Host Card Emulation solutions for cloud-based mobile payments, has announced that it has raised $5.9 million during its Series B funding round. The company notes that several new investors have contributed to its future and existing investors, such as Blue Sky Capital, have continued to show their support. Thus far, SimplyApp has raised some $7.6 million in funding that will be used to further develop its cloud-based security solution for NFC-powered mobile payments.

Security continues to be a problem for the mobile sector

Security has become a major issue in the mobile commerce field. Mobile devices are beginning to traffic a large amount of financial information coming from consumers and some platforms may not be able to keep this information safe and secure. NFC technology has become a popular mobile commerce tool, allowing for the transmission of digital information over short distances. This technology is also a target for malicious groups that want to exploit this digital information. The demand for better security solutions in the mobile commerce field has been on the rise for some time and companies like SimplyTapp are looking to accommodate this need.

Cloud-based solution may help make mobile payments more secure

SimplyTapp’s cloud-based solution may help provide consumers and businesses participating in mobile commerce with some peace of mind. The system is designed to authorize transactions and confirm consumer information through a cloud network. This provides an extra layer of security when financial information is being accessed. SimplyTapp has opened up its platform to developers in order to enable them to design new applications and services that are more capable of keeping consumer information safe.

Security concerns do little to stop consumers from participating in mobile commerce

Security has become one of the most significant challenges facing mobile commerce currently. Cyber attacks in this sector are becoming more common, and the lack of effective security solutions is one of the reasons behind this problem. Despite security concerns, consumers have shown that they are quite enthusiastic about mobile payments, wanting to use their smartphones and tablets more often when purchasing products.

Digital wallet apps are growing in popularity and NFC technology is becoming more widespread.

The smart technology sector has been increasing the interest that consumers have been having in mobile payments services and apps, and it is now believed that these transactions are finally starting to take off in a meaningful way.

This market now has quite a large number of players that each offer their interpretation of the best service.

Within this mobile payments market, NXT-ID Inc, a biometric security company, is expecting that it will become profitable in 2015. This, according to Gino Pereira, its chief exec, at a time in which it is now rolling out an alternative digital wallet service to some very large competition, including Apple Pay. This service is hoping to be able to stand out from the rest with what it feels are exceptional mobile security protections.

Mobile payments has been held back by a continual fear consumers hold with regards to security.

Consumers have yet to feel confident that their sensitive private and financial data will be held secure when using their smartphones as a mobile wallet. According to Pereira, NXT-ID is expecting that its voice- and passcode-protected “Wocket” wallet will be adopted quite quickly. He recently stated that “Even if you take a small percentage of credit cards holders (in the United States) and multiply it by $150 you will see there is a multi-billion-dollar market that is available to us.”

The day before Pereira made that statement, NXT-ID had stated that it had brought in an unidentified sum of money in order to give its Wocket production a boost. It has since experienced a near doubling of its share. The company, based in Connecticut, was founded in 2011. Last year, it did not report any revenue, but it did report a $1.54 million loss.

Since the unveiling of Apple Pay, mobile payments has been gaining a great deal more attention as both merchants and consumers, alike have been taking this transaction much more seriously. Both that service and Wocket, by NXT-ID will function on existing terminals found in stores across the country.