Tag: mobile payments security

Consumers still wary of mobile commerce

| March 19, 2015

Consumers are not completely comfortable with mobile payments yet

Consumers may be somewhat uneasy about making a mobile purchase, according to a recent survey from Baird Equity Research. Though mobile commerce has been gaining more attention, consumers still prefer to use more conventional forms of commerce when making purchases, especially in physical stores. Consumers may still be wary of the security issues that exist in the mobile commerce space, though many people have been growing more comfortable with the concept of making purchases with a mobile device.

Young consumers seem to be the most comfortable with the idea of mobile commerce and shopping online with smartphones

According to the survey from Baird Equity Research, four in 10 consumers in the United States have participated in mobile commerce. Approximately 10% of consumers said that they make an in-store purchase with their smartphones at least once a month. Three in 10 consumers said that they make a mobile payment online once a month or less. Those between the ages of 18 and 24 are the most likely to participate in mobile commerce as they are the demographic most comfortable with mobile technology.

Many people are concerned about security and lack of retail support

Consumers wary about mobile commerceThe majority of consumers are not convinced that mobile payments are better than more conventional forms of commerce. Using a credit or debit card or paying with cash is often considered simpler. Cash is also considered a safer way to pay for products by consumers that are not interested in mobile commerce. Some consumers do not participate in mobile commerce because retailers do not support in-store mobile payments, while others are concerned about their financial information being stolen and exploited by malicious groups.

Mobile payments will continue to grow in the future

Mobile payments are expected to gain more momentum in the coming years. New services are being released regularly and these platforms are becoming more secure. Retailers are also showing more support for the mobile space, where they see a great many opportunities to engage consumers that are eager to shop for and purchase products with their mobile devices.

2015 may mark a shift in the mobile payments industry

| January 8, 2015

Mobile commerce may become more refined in 2015

The future of mobile payments is still somewhat uncertain, despite the growing popularity of mobile commerce. In 2015, there may be many changes seen in the mobile payments space, especially as new services become available and more people become comfortable with the idea of paying for goods and services from their phones. Security may become a major issue in 2015 as organizations specializing in mobile commerce begin to take steps to ensure that consumer information is safe from exploitation.

Apple Pay may serve to bolster the power of the mobile payments industry

Much of the conversation regarding mobile payments is likely to revolve around Apple Pay this year. According to a recent report from Forrester Research, the new payment service from Apple is expected to energize the mobile market. The report suggests that Apple Pay will drive the adoption of new wearable devices that have been developed by Apple and help bolster mobile payments overall. The report predicts that mobile payments in the United States will grow to $142 billion by 2019, with new mobile services, like Apple Pay, making it easier for consumers to spend money through their mobile devices.

Security will become a major priority in 2015

Mobile Payments 2015Security budgets are likely to increase across numerous industries this year. Many businesses have begun to take security more seriously because of the high-profile data breaches that were seen in 2014. These companies are investing more in security measures, especially those designed for the mobile space. The report from Forrester suggests that security spending will increase this year, but so too will the number of data breaches.

Consumers are becoming more comfortable with mobile payment services

Consumers are expected to become more confident in mobile commerce in the coming year. New services are being launched that include features that consumers have been demanding. These services are also becoming more secure and offering better shopping and payment experiences. As such, consumers are becoming more comfortable with using these services to pay for the products that they are interested in.