Tag: mobile marketing report

The Global Mobile Advertising Market is valued at $15.33 billion in 2014 and is expected to grow at a CAGR of 26.40 % to reach $99.89 billion by 2022. Uptake in smart phones and tablets, as well as the fusion of consumer behaviors on computers and mobile devices are the major factors favoring the market whereas heavy investment in new methods and the security risks associated with use of personal devices are the restraining factors for this market.

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The Global Mobile Advertising Market is segmented on the basis of Solution, Application, End user, Services, Type of Advertising and Geography. On the basis of Solution, the market is categorized into Reporting and Analytics Solutions, Mobile Proximity Solutions, Integrated Solutions, Content Delivery Solutions, Advertisement Campaign Solutions. On the basis of End User,, the market is segmented into Small and Medium Business(SMB) and Large Scale Enterprises.

The market is divided on the basis of Industry into Healthcare, Manufacturing, IT and Telecom, Automotive, Defence and Government, Transport and Logistics, Consumer goods and Retail, Banking and Insurance, Media and Entertainment, Energy, Power and Utilities and Others. Global Mobile Advertising Market by Service is segmented into Consulting Services and Integration Services. On the basis of type of advertising, the market is segregated into Audio Advertising, In-App Advertising, Messaging Advertising, Mobile Digital Coupons Advertising, Search Advertising and Visual Advertising. Market is segmented on the basis of devices into smart phones, tablets, Desktops, Laptops, And Notebooks, Smart TVs and other devices. Global Mobile Advertising Market by geography is categorized into North America, Europe, Asia Pacific, and Rest of the World.

The key players in Global Mobile Advertising Market  are Apple, Facebook, Microsoft, Google, Nokia, Yahoo, Flurry, Drawbridge, InMobi, Amobee.

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Companies will be spending more to advertise and promote over that channel in the next 12 months.

A recent report on mobile marketing and commerce has determined that showrooming may not be considered to be as great of a threat as expected, as only 11 percent of retailers participating in a study claimed that they felt that it is a shopping behavior that could be harmful to their own revenues.

For this reason, many companies are pouring more money into the channel to help to boost their in store experience.

The research, which was published by BuyDesire and Econsultancy determined that most companies will be increasing their mobile marketing budgets over the next year and that this reflects a greater adoption of the channel, overall. They showed that out of every ten companies, seven have said that they would be increasing their spending in this area within the 12 months following the survey. The purpose is to keep up with the growth of the channel.

Only a small number of companies are currently using mobile marketing at the moment.

However, the current trends are changing and although the majority of companies are not using mobile marketing at the moment, they are changing their tunes and will primarily be doing so within the next year in some shape or form. They will be incorporating these technologies into their overall strategies on a growing basis.

The survey was conducted by the company from July through August and involved the participation of over 500 agency and in-house marketers. Among them, almost one third (29 percent) intend to use tablet optimized websites for the first time in the next year, with a considerable growth in location based mobile marketing (22 percent) and m-commerce (20 percent).

According to an Econsultancy research analysis, Bola Awoniyi, who spoke about these mobile marketing study results, “The research makes it clear we are at a tipping point with regards to mobile marketing and m-commerce. More companies that have been treading water with mobile technology will be taking the plunge in the near future.” It was also seen that only 11 percent feel threatened in any way by showrooming, even though 67 percent noted that the in-store use of smartphones was rising.