Tag: mobile marketing platform

These augmented reality wearable technology devices will be the next ones hit by ads and promotions.

Hipcricket, an expert in mobile marketing engagements, has recently revealed that its AD LIFE platform will now be supporting text messaging and website rendering for wearable technology devices, such as Google Glass and other types of augmented reality glasses.

The AD LIFE platform from the company is already being used by many different brands.

The platform is being used by international and domestic agencies and brands for the purpose of powering their mobile marketing campaigns. The goal is to enhance the interaction between companies and consumers through the devices that these shoppers are using the most. Though this had previously been smartphones, it has expanded over the last while to include tablets, and now wearable technology, as well. The platform offers advertising and analytics, all in one place.

Mobile marketing for wearable technology is becoming increasingly important as these devices take off.

According to Canalys, this year will be the year in which wearable technology will suddenly explode among consumers, with an estimated 8 million shipments of smartwatches headed in our direction. It was also estimated by that firm that this number will skyrocket next year to 23 million units, and that by 2017, that will have reached 45 million units.

Hipcricket has explained that wearable tech will be including everything from the iWatch, which is rumored to launch at some point this year, as well as the already existent Google Glass, and a range of different fitness and medical devices. This notable shift in consumer behaviors is expected to reflect the same one that occurred when there was a movement away from desktops toward smartphones and tablets. Now consumers are thinking even smaller and more convenient than those already small screens.

The Hipcricket chief operating officer, Doug Stovall explained that “We believe mobile will evolve to become seamlessly integrated with our everyday actions in the form of wearable technology.” For that reason, the company is ensuring that its platform keeps in line with the consumer preferred devices and will gear its mobile marketing capabilities in those directions.

Skycore has allowed quick response barcode using advertisers to be able to detect digital wallet scans.

Leading mobile technology provider, Skycore LLC, has just revealed that it is adding smartphone wallet detection to its mobile marketing platform through the use of the scans of QR codes.

Whenever a barcode is scanned, the SaaS platform from the company offers detection.

When there are scans of the QR codes, the SaaS platform can selectively display web content to standard barcode reader applications or issue pass files to wallet apps. This technology makes it possible for brands to be able to use a single barcode for consumers to use, instead of having to create one to pass issuance and another one for the web content.

This announcement aligns with the company’s belief that iOS 7 will enable scanning of QR codes within the Passbook app.

Skycore intends to release a similar functionality based on QR codes within the Android app from PassWallet, which is currently in its beta release.

Typically speaking, when QR codes are scanned by the majority of reader apps, the URL that is embedded will launch web content. However, by adding passes instantly to wallets, then the URL that is embedded will point directly to a specific pass file, instead. It will be easier for consumers to add passes using wallets that offer barcode scanning. However, at the same time, they will pose a challenge for brands to be able to support both web content and instant passes using a single barcode.

According to the CEO of Skycore, Rich Eicher, “By detecting whether the scan source is a wallet or a standard scanning app, we can selectively serve the proper pass file or alternatively serve mobile-optimized web content. This enables brands to display a single QR code at the point of interest.”

The mobile marketing platform at Skycore uses QR codes, SMS/MMS, and smartphone optimized web pages and emails for pass delivery. The company is based in Boston and first opened in 2003 to help to leverage mobile commerce and payments. It is designed to help to make it more convenient for both companies and consumers to be able to use these services by way of their mobile devices.