Tag: mobile marketing data

The results of the study that was conducted by ReportsnReports are promising for the channel.

A new mobile marketing report has just been released, which indicates that the channel is now primed to produce tremendous revenue generation opportunities for app developers and others in the smartphone and tablet industry over the next few years.

It looked into several different areas and produced a number of projections for seven years of growth.

The mobile marketing report was called “The Mobile & Tablet Advertising Market: 2013-2020”. It suggest that the channel will be an important form of advertising for generating revenues for app developers, mobile platform providers, advertising networks and Mobile Network Operators (MNOs) over the next seven years.

At the moment, mobile marketing remains in its infancy, but it is now set to take off.

Currently, as the mobile marketing space begins its popularity, it is responsible for approximately $17 billion in revenue every year. The increase in the penetration of smartphones and tablets has considerably increased the number of potential viewers of a given campaign. For that reason, companies are now starting to boost the advertising that they are creating for these devices that are taking an ever larger amount of a user’s time every day.

The ReportsnReports.com study indicates that by the end of 2020, advertising over tablets alone will bring in over $27 billion in revenues worldwide. This will follow a CAGR from 2013 to 2020 of almost 30 percent.

Additional key findings within this mobile commerce report include:

• Growth in click through rates and increased user penetration will cause the tablet segment to overtake the mobile marketing revenues generated by smartphones.
• Once 2020 comes to a close, tablet advertising is expected to bring in over $27 billion in revenue worldwide, and there will be almost 600 million tablet shipments per year.
• Mobile marketing over video will outperform all other categories of apps in terms of the rate of growth. From 2013 to 2020, it will grow at an almost 23% CAGR and revenues from the advertising will make up about $5 billion in that last year.

The channel has become an important area for advertising across many different sectors.

A recent report from Competitrack has revealed a considerable amount of new insight about mobile marketing and its popularity among not only the largest industry giants, but also the rest of the leading brands in the country.

The study looked into the advertising trends among the leaders of the environment of the American marketer.

They also determined that among the top 100 advertisers in the United States, 94 percent were enhancing their overall advertising by including mobile marketing of some form in the mix during the last year. The report from Competitrack also showed that among those who were using smartphone and tablet targeted channels, all had run an ad within the last nine months.

The report also indicated that mobile marketing is being used by the majority of the popular brands.

While it is important to note that the behemoth brands including Toyota, Google, and Amazon were using mobile marketing, it was also noted that 64 percent of the leading one thousand brands were also using advertising over this channel during that same period of time. This is a clear indicator that the method is not simply exclusive to the companies that are the largest in size.

The report also pointed out the importance that mobile marketing has brought to creativity in advertising. It indicated that 85 percent of creatives from their sample had been developed specifically for the smartphone and/or tablet channels and were not simply remanufactured ads that had originally been designed for other areas. Unique content is a high priority in mobile.

The report identified the leaders in mobile marketing based on the number of unique creative ads that they were running. They included: Google, Amazon, Toyota, Verizon, Microsoft, AT&T, Bank of America, Home Depot, Target, and Progressive Insurance. It stated that advertisers in a broad range of sectors were using these techniques. However, it also indicated that there were some that applied it at a greater rate than others. “Top categories of advertisers using mobile advertising include retail, entertainment & media, technology, travel & tourism, and automotive advertisers.”