Tag: mobile marketing augmented reality

Augmented reality plays important role in Meredith campaign

The mobile marketing effort is being made in the hopes of reaching the Millennials generation.

Augmented reality is a form of technology that is gaining a much higher level of attention, lately, as it is proving its worth in mobile marketing and advertising, particularly in the younger smartphone carrying generation.

As a growing number of companies advertise over mobile, new and interesting methods are needed.

As the competition for attention becomes more intense over mobile, it is taking new and unique approaches to stand out from the crowd. This is especially true among consumers in the Millennials generation, who use their devices the most and are hit with the largest amount of content over that channel. This is why Meredith has decided to use augmented reality.

By choosing augmented reality, Meredith is hoping to stand out to moms in the Millennial generation.

Augmented reality app targeted to momsAccording to the Meredith Parents Network president, Carey Witmer, evp, despite the fact that Millennials have greatly embraced technology, there hasn’t been much of a depletion of the readership of its print publication. Witmer pointed out that “I don’t know anyone who has ditched print altogether,” and she added that “We see a very stable base of print readers.”

The augmented reality feature is not meant to try to replace the print version of the publication, which Meredith Parents Network feels is as strong as ever. Instead, it is showing that it has embraced the changes that have been made in the average lifestyle of many parents, and is offering additional content that reflects that because it is smartphone or tablet compatible.

The Mom+ app has now been available over several weeks to help to enhance the experience for its readers. Witmer declined to say exactly how many downloads it had received, but she did say that she is encouraged to see that a sweepstakes that requires the app saw over 25,000 entries.

This may seem like a small figure, considering that the augmented reality and mobile strategy from Meredith is a scale play, and the publication has a monthly delivery of 36 million consumer touch points, but the app provides important information as Meredith is looking to roll out a similar model for some of its other brands, such as Every Day and Better Homes and Gardens.

Augmented reality initiative to be launched by CrowdOptic

Augmented RealityCrowdOptic gears up for new augmented reality initiative

CrowdOptic, a developer of crowd-powered mobile applications that are often used at live events, has announced its partnership with the Location Based Marketing Association (LBMA). Through this partnership, the two parties will work to develop and deploy new services designed to be used at live events. These services will take advantage of “focus-aware” mobile technology, which is to say that the mobile applications being developed by these two parties will make use of augmented reality.

Marketers becoming more interested in interactive technologies

The LBMA has long existed to foster the research of engaging and interactive technologies and how these technologies can be used in terms of marketing. As the organization’s name suggests, location-based technologies often receive significant attention, but augmented reality has been growing more popular recently. The LBMA boasts of a large network of marketing affiliates, all of which are eager to engage consumers in a new and more dynamic way. As such, these affiliates are becoming more interested in the capabilities of augmented reality, largely because the technology presents a new approach to the matter of engagement.

CrowdOptic seeks to introduce focus awareness to mobile space

CrowdOptic has plans to launch its latest initiative in a series of phases, which will take place at several major entertainment events that will be held throughout the summer. The initiative is meant to draw focus to focus awareness, a concept developed by CrowdOptic that refers to the usage of location-based technology and augmented reality. The company suggests that focus awareness opens the doors for a new generation of mobile applications that can allow users to access dynamic digital content while also connecting with other people at the events they attend.

Mobile marketing may thrive through augmented reality

In mobile marketing, augmented reality is quickly generating a great deal of hype. The technology has garnered acclaim for its ability to present digital content in a way that consumers have never seen before. Consumers can also interact with this digital content, making marketing campaigns more dynamic and enjoyable for the consumer.