Charge for mobile gaming being lead by Taiwan
China is beginning to see a boost in mobile gaming, much of which is coming from Taiwan. In Taiwan, game developers are beginning to focus more on mobile platforms, largely due to their popularity among consumers. This popularity has lead to a spike in demand for mobile gaming application, which many consumers partake in for the sake of entertainment. Game developers are expected to ramp up their efforts to connect with these consumers in the coming year.
Developers look forward to a better year
Mobile gaming represents a major global market, which has been exceedingly lucrative for developers able to engage mobile consumers. 2012 saw a major increase in the launch of mobile games, with many finding their ways to tablet devices. Much of this success was seen outside of China, however, as native game developers kept their focus on more traditional platforms. In Taiwan, developers are looking to put the sluggish performance of 2012 behind them by focusing more on mobile platforms.
Taiwan developers begin to set sights on mobile gaming
Among the companies that are looking to focus on mobile gaming in 2013 are InterServ International, China Gamer International, and Softstar Entertainment. Over the past several years, these development companies have experiences their fair share of setbacks. Declining sales and the poor performance of their games have lead the developers to look for new ways to appeal to consumers. With the demand for mobile gaming of the rise, these developers may be able to find some degree of success, if they can produce quality games.
Analysts predict that mobile gaming will become more popular with Chinese consumers
Analysts from the Market Intelligence & Consulting Institute note that mobile gaming is so popular because these games can be played anywhere and at any time. Consumers enjoy this aspect of mobile gaming because it allows them to control their entertainment experience. This convenience is one of the reasons mobile gaming has become such a popular pastime outside of China.
Mind Commerce publishes new report on mobile opportunities
Mind Commerce, a leading market research and consulting firm focused on the mobile sector, has released a new study concerning the development emerging in the mobile device market and the trends seen in smart phones and tablet computing. Mobile devices have become an integral part of the lives of consumers all over the world. As these devices become more advanced, consumers are relying on them more heavily in their daily lives. The Mind Commerce study aims to shed some light on the trends that are emerging in the mobile field and how companies and consumers are responding to these trends.
Study draws upon information from wide range of reports
The study, titled “Wireless/Mobile Devices and Applications: Solutions and Market Opportunities,” highlights numerous trends that exist in the mobile market. The study itself is comprised of a wide variety of reports coming from Mind Commerce itself, as well as other sources. The study focuses on several sectors within the overarching mobile space and identifies some of the emerging trends therein that may represent significant opportunities for companies.
Mobile gaming and marketing highlighted in study
One of the aspects of the mobile space covered in the Mind Commerce report is mobile gaming. Mobile gaming is quickly becoming an integral part of the mobile experience. Gaming applications represent a major source of entertainment for consumers, many of whom are willing to spend significant amounts of money to get the kind of games they are interested in. Beyond mobile gaming, mobile marketing is seeing new trends emerge in location-based services offered through social media platforms, such as Facebook and Foursquare.
Professionals could benefit from information contained in study
The study from Mind Commerce offers a variety of information concerning these trends, much of which is targeted toward mobile network operators, mobile application developers, infrastructure providers, and mobile device manufacturers. This information could help these parties develop better strategies to engage consumers around the world by taking advantage of the trends that are emerging in the mobile space.
