China is beginning to see a boost in mobile gaming, much of which is coming from Taiwan. In Taiwan, game developers are beginning to focus more on mobile platforms, largely due to their popularity among consumers. This popularity has lead to a spike in demand for mobile gaming application, which many consumers partake in for the sake of entertainment. Game developers are expected to ramp up their efforts to connect with these consumers in the coming year.
Developers look forward to a better year
Mobile gaming represents a major global market, which has been exceedingly lucrative for developers able to engage mobile consumers. 2012 saw a major increase in the launch of mobile games, with many finding their ways to tablet devices. Much of this success was seen outside of China, however, as native game developers kept their focus on more traditional platforms. In Taiwan, developers are looking to put the sluggish performance of 2012 behind them by focusing more on mobile platforms.
Taiwan developers begin to set sights on mobile gaming
Among the companies that are looking to focus on mobile gaming in 2013 are InterServ International, China Gamer International, and Softstar Entertainment. Over the past several years, these development companies have experiences their fair share of setbacks. Declining sales and the poor performance of their games have lead the developers to look for new ways to appeal to consumers. With the demand for mobile gaming of the rise, these developers may be able to find some degree of success, if they can produce quality games.
Analysts predict that mobile gaming will become more popular with Chinese consumers
Analysts from the Market Intelligence & Consulting Institute note that mobile gaming is so popular because these games can be played anywhere and at any time. Consumers enjoy this aspect of mobile gaming because it allows them to control their entertainment experience. This convenience is one of the reasons mobile gaming has become such a popular pastime outside of China.
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