Tag: mobile gaming industry

Mobile games spell major success for GungHo Online

| February 21, 2013

Mobile Games SuccessGungHo Online sees major revenue spike  through mobile games

GungHo Online Entertainment, a Japanese game publisher, recently acquired Grasshopper Manufacture, an innovating game developer that has a strong focus on mobile games. Since the acquisition, GungHo Online has been seeing significant increases in its revenues, largely due to the popularity of mobile games in the Japanese market. Japan has long been on the cutting edge when it comes to technology and gaming, so it is no surprise that Japanese consumers have been adopting mobile technology en masse. This widespread adoption has given consumers access to a vast assortment of mobile games, but consumers have shown strong interest in a particular game that is netting GungHo Online a great deal of revenue.

Financial report notes GungHo Online pulling in $65 million in monthly revenue

GungHo Online recently released its latest financial report, which suggested that one of its mobile games is bringing in a proverbial fortune on a regular basis. The report highlights Puzzle & Dragons, which was developed by Grasshopper Manufacture. Game industry analysts claim that this single mobile game is bringing in more than $65 million on a monthly basis due to popular in-game purchases and advertising. The game is only a year old, having been released in February 2012, and boasts of more than 8 million users.

Company claims growth has yet to slow

The success of the company’s mobile games have lead to a spike in profits. GungHo Online saw its sales grow by more than 168% in 2012, with operating profits climbing a staggering 690% during the same period. GungHo notes that it is still see aggressive growth in mobile games. In January 2013 alone, the company reported that sales had reached $91 million, growing by 1,022% from what they had been in 2012.

Mobile games beginning to dominate the game industry

Mobile games continue to prove that they have become a very lucrative market for the game industry. These games had once been considered a marginal sector of the game industry that would never serve as more than a gimmick for consumers. Due to strategic in-game transactions and advertising, however, mobile games have become a very influential part of the game industry as a whole, with many developers that have long been focused on consoles now making the transition to become more mobile-oriented.

SponsorPay sheds some insight on mobile games

| February 15, 2013

SponsorPay mobile games insightNew information from SponsorPay highlights trends in mobile games

SponsorPay, a leading engagement marketing firm, has released new information concerning the rise of mobile games. Gaming has long been a source of entertainment for a wide range of people. In the advent of mobile technology, games became more mobile, allowing people to play them wherever they may be. As gaming became more popular, social networks, like Facebook, began offering games to users. These social games continue to be a major phenomenon within the game industry.

Women outnumber men when it comes to mobile and social games

According to SponsorPay, the majority of people — approximately 31% of mobile consumers — play mobile games while they are in bed. Another 16% play games on their smart phones and tablets while traveling. SponsorPay also notes that more women play mobile games than men, bucking a long standing trend in the game industry of men outnumbering women. The difference is not staggering, however, with women representing 54% of mobile gamers where men represent the remaining 53%.

Younger consumers show more engagement in mobile gaming

The majority of people that play mobile games, according to SponsorPay, are between the ages of 25 and 34. Games that are exclusive to social networking sites boast of an older fan base. Younger consumers seem to prefer their mobile devices for gaming rather than other platforms. These consumers are also likely to pay for in-game items and respond to in-game marketing efforts. The most popular mobile games among all consumers are those that have strong social elements.

Game industry continues to show interest in the mobile space

Mobile games have become a very prominent focus for the game industry lately. Most consumers that have an interest in gaming own some kind of mobile device, whether it be a smart phone or tablet. The game industry has been gearing up for a new generation of gaming with the launch of new consoles, all of which are expected to have strong mobile elements that make them appealing to those that favor mobile devices.