Mobile games heavily influenced by consumer behavior
Mobile games are becoming more than simple entertainment pieces for consumers with smartphones and tablets. These applications have proven to harbor valuable marketing opportunities and have helped engage consumers in a variety of brands that have benefited from their exposure in mobile games. As these games become a more important part of the lives of mobile consumers, understanding how they are used and how much time is devoted to them is becoming more important.
Survey shows that most gamers play while at home
How consumers engage in mobile games often determines whether or not they will engage in the marketing and monetization elements of these games. The behavior of consumers can often affect whether these games will be successful or not, regardless of whether the game itself is designed adequately or offers significant levels of entertainment. According to a recent survey from Mocospace, 46% of consumers are playing more mobile games now than they have ever done in the past. The survey also shows that the majority of these consumers actually play these games while at home instead of out in public.
Gaming trends affect mobile engagement
Because consumers are playing mobile games at home, they have shown themselves to be more susceptible to advertisements regarding other products that they could enjoy while at home. The Mocospace survey also shows that a sizable portion of consumers play mobile games while waiting for an appointment or while commuting. In these cases, consumers are likely to engage in mobile games for longer periods of time, but less likely to participate in in-app purchases or marketing campaigns.
Understanding consumer behavior may be key to successful mobile games
Understanding how people play mobile games could help developers fashion applications that align more with the interests of consumers. Doing so would also enable these applications to appeal to the interests of consumers from a marketing perspective, increasing the opportunities available for marketers to engage these consumers.
Mobile games may be more than entertainment tools
A new survey from WorldatWork and Buck Consultants suggests that mobile games may be growing more important among large organizations. Mobile games are already wildly popular among consumers ,many of whom participate in gaming as a form of entertainment. The survey suggests, however, that these games could be used as tools to promote healthy living among employees. This may be accurate, as mobile games have been used in the past as education tools to encourage people to adopt healthier lifestyles or, in some cases, learn new languages.
Survey shows that employers are beginning to show strong interest in mobile games
According to the survey, which polled some 408 organizations across a broad spectrum of industries, 52% of organizations claim they are strongly considering adopting online and mobile games to promote health engagement among employees over the next three years. Approximately 73% of respondents claimed that these games could be used to encourage employees to improve and monitor their health. Some 32% of these organizations already use mobile technology to manage health care benefits in some way, and the initiatives currently in place could serve as a decent platform for exposing employees to mobile games.
Games show strength in education
Mobile games have been growing more popular in the field of education. Teachers have been seeing positive results from “gamifying” schoolwork, which involves introducing gaming elements into the learning process, often accomplished through using actual games. The education field has even become a very prominent market for the game industry, with many developers focusing exclusively on developing games designed for education.
Health and wellness could help cut insurance costs
According to the survey, 50% of employers already use one or more social networking platform or application to increase health care engagement among employees. One of the reasons organizations may be so interested in promoting healthy living is tied to health insurance. Health insurance costs can, in some cases, be reduced if companies adopt health and wellness programs designed to address the needs of those receiving employer-sponsored coverage.
