Tag: mobile games market

Bluestacks takes a swing at mobile games with new console

| May 13, 2013

Mobile Games for TVNew console designed to bring mobile games to TV screens

Bluestacks, a software company that garnered acclaim for bringing Android applications to PCs and Macs, has taken its first step into the competitive gaming arena. The company has unveiled GamePop, a new console that is meant to make hundreds of mobile games available to gamers. The console is designed specifically to bring mobile games to the TV, allowing consumers to take advantage of their home entertainment systems while playing their favorite mobile games.

GamePop may breathe new life into home gaming

GamePop comes equipped with a subscription-based service. This service allows users to play mobile games on their TVs rather than their mobile devices. The console is expected to alleviate some of the restrictions that have been placed on mobile games in the past and provide consumers with a new way to experience these games. The GamePop is not likely to encounter any significant competition in this field as it is currently the only other console that offers this access to mobile games, with the other being the somewhat infamous Ouya.

Mobile games continue to be an attractive market

Mobile games represent a very promising market in the game industry. Bluestacks has taken note of the rise of mobile games over the past few years and believes that the time is right to make a strong entry into this market. The company believes that the GamePop will satisfy a need that has not yet been met by the game industry at large.

Subscription service may be attractive to developers and gamers alike

The GamePop is expected to appeal to developers as much as it does to gamers. Developers of mobile games must often resort to extreme marketing and other measures to generate revenue. With the Ouya, these developers have little chance to generate revenue as they are forced to offer their mobile games for free. GamePop’s subscription-based service may provide more flexibility, as part of the funds collected through the subscription will go toward developers and the acquisition of new mobile games.

Mobile games help spur growth in digital sales

| April 22, 2013

mobile games digital salesDigital sales show strong growth with the help of mobile games

Market research firm SuperData has released a new study focused on the game industry and the sales therein. The study shows that sales for the month of March have grown somewhat over the level they had been in the same month in 2012. The growth is most pronounced in the field of mobile games, which have become rampantly popular among consumers of various types. The study shows that social games, however, continue to experience a steady decline in terms of revenue.

Digital sales grow 2.9%

According to the study, digital game sales for March grew to $875 million, an increase of 2.9% over the previous year. Mobile games, especially those that have some online and social elements, contributed heavily to this growth. Mobile games were able to capture the attention of consumers with an assortment of in-app purchases and advertisements, all of which contributed to the overall revenue that these games produced.

Social games begin losing ground with consumers

While mobile games saw growth, social games continue to experience a decline. Social games, those found on social networking sites like Facebook, have begun to lose favor among consumers due to lack of innovation and the inherent difficulty in engaging consumers in advertisements and in-game purchases on such platforms. SuperData notes that Facebook insists that social games are on the rise, but there has been a decided lack of competition in the social network’s social gaming environment since Zynga’s fall from grace.

EA pulling out of social gaming space

Large game publisher Electronic Arts announced early this week that it would be closing down some of its social games hosted on Facebook. The publisher has adopted a strong interest in mobile games, considering social to be a thing of the past and mobile to be the future. While EA already has a strong presence in the game industry, the company has found it difficult to compete in the mobile games arena and is keen to devote more focus therein.