Tag: mobile game developers

Mobile game developers to receive funding assistance

Think Gaming is using science data to determine which mobile games it should fund.

The startup began its Scouting Reports service in February of this year and the purpose of this service is to help mobile game developers transform their freemium apps and games into highly successful products by making funds available to developers.

Funding gives developers independence and game ownership.

Scouting Reports is an app analyzer. It compares apps to information from other applications. It finds out what an app is doing right and will also point out areas that need improvement. Having this information is highly useful to those involved in mobile app development because it lets them know where they are succeeding and what they can do to make their product better.

More specifically, Scouting Reports compares mobile games to data from over 5,000 other titles in the mobile gaming industry. It measures key metrics connected with “predictable success”. This includes monetization, anticipated longevity, user retention and market size.

Think Gaming has recently announced that mobile game developers who have scored well on the firm’s Scouting Reports may be eligible to receive funds. The funds would be given in the form of a loan and are to be utilized for user acquisition expansion and company growth. Developers who take the funds will be able to maintain ownership of their games and their independence.

Mobile Game Developers - FundingThink Gaming Co-Founder Tim Ogilvie said, “We provide funding designed for a modern independent developer: the money games need to scale their user acquisition campaigns, without the one-size-fits-all nature of a publishing model that’s past its prime.”

Mobile game developers receive funding based on positive Scouting Reports scores.

In order to be eligible for funding, a developer must have their game processed via the Scouting Report service. The game must achieve a minimum report score of 700 for the developer to qualify and apply for the loan. The higher the score an applicant achieves, the more funds are available to them.

This funding method provided by Think Gaming means that mobile game developers can avoid venture capital firms and publishers that could want more in return for their financial assistance.

Mobile gaming is a serious battleground between Google and Apple

These tech giants are fighting their way for leadership within this very popular and lucrative space.

At a time in which Google appears to be edging its way ahead of the smartphone based commerce environment, there are other areas in which it appears to be lagging behind, but it also looks to be highly determined to keep a top position when it comes to mobile gaming.

When compared to Amazon, Google’s cloud computing and ad revenues are not growing as rapidly.

Some investors are starting to become a little bit nervous that this could be a sign that Google is attempting to grow too quickly and that it is overextending its way into too many ecosystems. That said, if there is one area in which it is placing a massive amount of focus, it can easily be identified as mobile gaming. As that environment continues its evolution, Both Google and Apple have been doing their best to carve out an experience that is the most appealing for developers, marketers, and customers, alike.

iPhone and Android are clearly in a tremendous mobile gaming battle of epic proportions.

The purpose of this all-out war is to be able to claim supremacy in this space that has revenue potential on a series of different levels. They are now working to come up with their own winning strategies to be able to create mobile based game atmosphere that will be as profitable as that within the stationary device ecosystem.Mobile Gaming - Google & Apple

A new move has also been made to help to draw more appeal for mobile gaming product developers, as both Google and Apple have given them a temporary opportunity for exclusive promotion rights. In this, they are hopeful that they will be able to boost the sales of the games themselves on the smartphones that use their operating systems, and that the game offerings will be appealing enough to draw smartphone owners to switch to their platforms.

Google and Apple are hoping that they will be able to offer games that will be available exclusively on their own platforms so that consumers will want those specific mobile gaming opportunities so much that they would change their devices and switch their operating systems in order to be able to play them.