Tag: mobile commerce revenue

A study in March 2014 has shown that income from smartphone based site visits on optimized sites has spiked.

According to the results of the analysis of mobile commerce data by Branding Brand, major retailers have seen a tremendous increase in the revenue that is generated by their sites that are optimized for smartphone users.

The data also showed that there has been considerable growth in smartphone visits and orders.

The leading mobile commerce platform’s analysis was released in the form of its own Index for March 2014. It revealed that major retailers are seeing an important increase in the traffic, orders, and revenue that is being generated over smartphones through websites that are optimized for those smaller screens. This data was a comparison between the figures that were being seen in March 2013 with those that were recorded last month.

Branding Brand issues its Mobile Commerce Index report on a monthly basis.

The most recent m-commerce report provided insight into the use of the channel by consumers and underscored trends across a stead client sample within a range of industries that included health and beauty, apparel, and home products. This report provides information from the most data available on commerce websites that are optimized specifically for smartphones in comparison to those sites that are not optimized and that receive traffic from both desktop computers and mobile devices.

The Branding Brand Mobile Commerce Index revealed a number of different year over year comparisons for eighteen major retail clients that they tracked throughout the twelve months leading up to March 2014. They included the following comparison between March 2013 and March 2014:

• Smartphone visits rose from 10,003,472 to 20,129,855 – an increase of 101.2 percent.
• Smartphone based orders rose from 59,080 to 135,640 – an increase of 129.6 percent.
• Revenue from smartphone shopping grew from $5,630,325 to $15,106,324 – a rise of 168.3 percent.

At the same time that the progress was made over mobile commerce websites, the share of desktop visits decreased within that year by an estimated 21.1 percent. The co-founder and CEO of Branding Brand, Chris Mason, consumers are not only using their smartphones more for shopping, but also for purchasing.

The video streaming service saw a tremendous increase in its smartphone and tablet based revenues.

Throughout the holiday shopping season, Blinkbox – a video streaming service owned by Tesco – experienced a massive increase in its mobile commerce sales, to the point that they were considerably greater than their overall online sales.

The company reports that its sales through smartphones and tablets increased by a massive 674 percent.

That said, including its mobile commerce sales they saw an overall year over year increase in their revenues over the same period ( November 25 through January 5) of 245 percent, when taking all channels into consideration. That said, the increase specifically over mobile devices reflects both effective marketing by the company and rapidly growing interest in these gadgets by consumers, when it comes to consuming streaming video content.

Within the mobile commerce sales category at Blinkbox, it was tablets that truly led the way.

As a result of an impressive mobile marketing plan by the company, the largest growth in sales figures was by far over this channel. That said, it was tablets – including the Hudle devices from Tesco, itself – that truly produced the largest share of results. In the three months that led up to Christmas, the company managed to sell 400,000 of their own tablet devices.

Those tablets are sold preloaded with the Blinkbox app. That mobile marketing strategy was certain to have played an important role not only in the number of sales that occurred over mobile devices as a whole, but particularly over tablets. Clearly it was a highly effective strategy, considering the totals that the company was able to achieve during that period.

During that span of time, a very impressive 65 percent of the mobile commerce sales that came in for the Blinkbox video streaming services originated from devices other than laptop and desktop computers. This includes connected TVs, game consoles, set top boxes, and other types of connected device, in addition to tablets and smartphones, of course. This channel has clearly proven itself for the company and it will be interesting to see what direction it chooses to take in order to encourage this growth to continue.