Tag: mobile commerce revenue

Report predicts the rampant growth of mobile commerce revenue in 2015

| February 2, 2015

Gartner releases a report highlighting changing consumer behavior and mobile commerce growth

Gartner has released a new report that suggest that mobile behavior in the United States will continue to drive revenue growth in the mobile commerce space. The report highlights a “rampant” growth in interest in mobile payments, and this interest is expected to accelerate the growth of mobile commerce this year. Consumers are growing more comfortable with the concept of mobile shopping and, as such, are beginning to participate in this practice more regularly.

Mobile commerce revenue in the United States is expected to double this year

According to the report, mobile commerce revenue in the United States is expected to double this year. Many sectors of the mobile commerce field are expected to experience a 22% increase in revenue in 2015, with mobile commerce revenue as a whole growing by 50% in 2017. This growth is being powered by the number of people that are participating in mobile payments. As more people embrace mobile shopping, revenue in the mobile space will continue to grow at a rapid pace.

Large retailers may not to embrace mobile commerce more quickly than smaller retailers

Mobile Commerce ReportWhile retailers have been showing more interest in mobile commerce, large companies may not need to accelerate their mobile initiatives to engage consumers. Large retailers will likely continue to focus on traditional engagement strategies, as in-store experiences continue to be the most critical part of their business strategies. Smaller retailers, however, may see great benefit by embracing mobile commerce, as it will allow them to better compete with their larger counterparts and attract the growing mobile audience that is becoming more influential.

New standards could lead to safer mobile transactions in 2015

The report notes that changing credit card standard will lead to a shift in liability for fraudulent transactions this year. Retailers will be required to make updates to their point-of-sale systems in order to comply with these new standards. The standards are meant to support safer credit card purchases and make room for the growing prominence of mobile payments in the retail space.

Interest in mobile payments is growing rapidly in the US

| October 10, 2014

Study highlights the growing interest in mobile commerce coming from consumers

Interest in mobile payments is expected to grow in the coming years, powered by the introduction of new payment platforms and services, like Apple Pay. Gartner has released a new study that predicts how this growing interest will affect mobile commerce revenue in the U.S. New mobile payment services are becoming available on a seemingly daily basis, but high profile companies, such as Apple and Google, often attract more attention and generate more excitement in the mobile space, encouraging consumers to participate in digital commerce.

Mobile revenue may account for 50% of all digital commerce revenue in the US by 2017

Gartner’s study predicts that mobile commerce revenue in the U.S. will account for 50% of all digital commerce revenue by 2017. This growth is expected to be powered by the growing attention mobile commerce is receiving and the increased capabilities of smartphones and tablets, as well as the applications they use. Mobile apps are likely to contribute heavily to the growth of mobile revenue, as these apps serve as the primary way people engage in the digital space from their mobile devices. As the application experience improves, people are more likely to use them to purchase products and make payments online.

Study shows that people are becoming more comfortable with mobile shopping

Mobile payments studyThe study also predicts that more than $2 billion in online shopping will be done by the end of 2016. Consumers are becoming more comfortable with the idea of mobile commerce and are beginning to shop online more frequently from their mobile devices. Consumers are also becoming more comfortable with digital assistants, applications that are designed to help consumers fill out their information on retail sites when purchasing products.

Geolocation is becoming a powerful tool for retailers

The study predicts that retailers will begin offering location-based deals to consumers more regularly in the future. These initiatives make use of geolocation technology to provide consumers with special offers from retailers that are close to them. This represents an effective way for retailers to engage with local consumers that are interested in mobile commerce.