Tag: mobile commerce platform

Alt12 launches new mobile commerce platform

| November 24, 2012

 

Alt12 taMobile Commerce Mobile App for Mothersrgets mothers with new platform

Alt12 Apps, a family-oriented mobile application developer, has announced the launch of a new mobile platform designed specifically for mothers. The company is behind some of the most popular family-oriented applications currently on the market, such as Kidfolio and BabyBump, and is looking to make a strong entry into the burgeoning mobile commerce industry. The new platform is meant to help mothers find products that they may be interested in.

Platform opens the way for mobile commerce

Alt12 has developed a mobile commerce platform that will be integrated with its portfolio of mobile applications. Downloading one of the company’s applications will allow entry into an innovative mobile store that is designed to allow consumers to participate in mobile commerce in a convenient way. The store is curated to appeal specifically to mothers with children of all ages. Alt12 believes that the platform will provide mothers with a positive shopping experience and allow them to find  the products they are most interested in.

Mothers will have access to expansive inventory of products

Currently, the Alt12 mobile store boasts of more than 600 products from a wide variety of companies. Consumers can browse these products in a variety of categories that are suited to their needs. Tech-savvy mothers will be able to find high-tech cameras and gadgets that they can use with their children, while those that are more interested in convenience will find a wind range of products that help make their lives easier.

Alt12 launches platform in time for holiday season

Alt12 is posed to launch the new mobile commerce platform ahead of the holiday season as a way to ensure maximum engagement with consumers. The company has developed holiday-specific features for the platform that will provide users with gift ideas. The company may be able to find significant success through its new platform if it can convince its key demographic that mobile commerce is a much more convenient way to shop and make purchases.

Mobile commerce to play large role in holiday season

| November 14, 2012

 

Wal-Mart sees mobile commerce as a major part of its holiday season

The holiday season is here and tWalmart mobile commercehat is good news for retailers. Thanksgiving and Christmas are two of the biggest holidays for the retail industry because these are days in which these companies see the most traffic, both digital and physical. Retailers have been seeing a growing trend amongst consumers that suggests that mobile commerce is becoming a popular way to purchase products. Wal-Mart, one of the world’s largest retail companies, notes that this interest in mobile commerce is gaining a massive amount of momentum amongst consumers and may have a significant presence during the 2012 holiday season.

Retailer expects sizable portion of traffic will come from mobile consumers

Wal-Mart senior vice president of mobile and digital strategy Gibu Thomas suggests that a sizable portion of the company’s consumers will make purchases from smart phones, tablets, and other mobile devices this year. The retailer has been tracking the growing popularity of mobile commerce within its stores throughout the year and saw significant mobile traffic during the 2011 holiday season. As such, Wal-Mart stores are beginning to find new ways to provide service to consumers that would rather make use of mobile commerce platforms and shopping applications.

40% of shoppers expected to be mobile

Thomas suggests that more than 40% of shoppers visiting Wal-Mart stores will do so electronically during the 2012 holiday season. The retail giant sees this as a promising opportunity and has begun working to revamp its mobile shopping application, which has been downloaded millions of times all over the world. The application will receive updates that will make it more inclusive of mobile commerce and marketing in the hopes of engaging consumers that favor their mobile device over traditional forms of commerce.

Wal-Mart throws more support behind its mobile commerce efforts

Wal-Mart already boasts of a strong Internet presence and has managed to cater well to mobile consumers. Mobile commerce has, however, been relatively low on the retailer’s priority list until very recently. The company is seeing more people adopt mobile commerce platform and is keen to not be left behind by these consumers over a matter of service. As such, Wal-Mart is committed to finding ways to engage these consumers and provide them with services they want to see.