Tag: mobile commerce platform

Mobile commerce heats up in Europe

| February 7, 2013

Mobile Commerce EuropeTAS Group and Payair team to introduce new mobile commerce solution

The TAS Group and Payair, both leaders in the mobile shopping and payments space, have joined forces to launch a new mobile commerce solution for retailers in Europe. Mobile commerce has been growing in several European countries over the past two years, with many consumers showing favor for using their mobile devices to purchase products rather than traditional forms of currency. The TAS Group and Payair believe that a new mobile commerce platform will help spread the reach of mobile commerce throughout the region.

Platform will include technologies and services from both companies

The new mobile commerce platform incorporates technologies and services from both companies. Payair’s mobile payment systems will be in place for the platform, while technology from the TAS Group that is used to manage payments and other such services will also be a prominent feature of the platform. Location-based marketing, CRM, and analytic data will all be used to ensure that the platform will be a major benefit for its adopters.

Mobile commerce transactions protected through cloud network

The mobile commerce platform is being designed to be safe for consumers to use. Consumers will simply register their financial information through a cloud computing network. The network will not store this data in any way and it is simple used for verification purposes initially. When a consumer makes a purchase using the new platform, they make a connection to the cloud network, which accesses their financial information to complete the transaction. Once payment has been rendered, the connection is severed.

Platform uses QR codes rather than NFC technology

Of note, the mobile commerce platform will not be making use of NFC technology. This technology has become a cornerstone for most modern mobile commerce initiatives, but has also attracted strong criticism from the parties interested in mobile payments. Instead, Payair and the TAS Group will be focusing on QR codes. The codes can be scanned to initiate a mobile transaction. Retailers using the platform will be able to link QR codes to all of their products, with each code being unique for each product that company is selling.

Mobile commerce platform Weve teams with Vodafone

| February 7, 2013

Mobile Commerce VodafoneMobile commerce platform gets a boost from Vodafone

Weve, a mobile commerce platform, has announced that it has integrated with Vodafone, a leading multinational telecommunications company, to further its goals in mobile commerce and advertising. Weve is a relatively new platform that aims to expand mobile commerce through the use of marketing and other services. Over the past year, the platform has become very popular in several industries, thus attracting the attention of Vodafone and similar groups. Through this new partnership, Weve will now be able to operate and trade in new customer bases.

Weve gains access to 15 million new consumers

The new partnership gives Weve access to 15 million new consumers found throughout Vodafone’s expansive network. Many of these consumers have already been exposed to mobile commerce and have shown a strong interest in the practice. Weve will also gain a connection to advertisers that have a strong interest in engaging mobile consumers. Weve CEO Nancy Cruickshank claims that the integration of Vodafone marks the consumer critical mass that the company needs to become a breakout mobile commerce and marketing force.

New products currently under development

Weve has begun offering its core products and services to its customers recently. The company offers typical mobile commerce services, but also location-based messaging, application discovery messaging, video messaging, and various mobile marketing solutions that could appeal to brands that have a strong focus on the mobile space. The company is currently in the process of developing more products that will be suitable for a wider range of consumers.

Multi-channel approach gives Weve a competitive edge

Mobile commerce has become very popular all over the world. There are many mobile commerce platforms available in the market, but very few offer mobile marketing services as part of the platform itself. Weve is one of the few, if not the only, that combines several aspects of mobile business into a singular platform, which could make it a strong competitor against companies like Google that are seeking to establish dominance in the mobile commerce market.