Competition between mobile commerce companies may soon erupt
Competition within the mobile commerce sector has long been fierce, but as more companies become comfortable with the technological aspects of this sector, competition is beginning to heat up among large mobile commerce groups. ROAM, a specialist in mobile commerce technology, is expecting to see strong growth in the coming years. The company is set to add 50 new employees to its workforce, surpassing Square, another mobile commerce company.
ROAM begins catching up to Square
Square is currently considered one of the leaders in the mobile commerce sector. The company has deployed mobile point-of-sale systems to retailers and other businesses throughout the U.S. Square also boasts of being involved in one of the most successful mobile commerce partnerships in the world between itself and Starbucks. ROAM, however, is beginning to catch up to its competitor. Over the past four years, ROAM has deployed more than 2 million mobile commerce systems throughout the U.S.
ROAM manages to attract businesses interested in mobile commerce
ROAM has not experienced the level of growth that Square has largely due to the fact that the company’s technology is designed for reseller partners. ROAM CEO Ken Paull suggests that the company is a “well-kept secret,” but that does not necessarily detract from its influence within the mobile commerce sector. As the company continues to grow, it is becoming better positioned to directly compete with Square, which has managed to establish a strong foothold within the mobile commerce sector due to brand loyalty.
ROAM offers wide variety of mobile commerce services to merchants
ROAM claims to provide merchants with the full gamut of mobile commerce services. Paull suggests that no other company provides merchants with more services than ROAM, which has made the company relatively popular among businesses that are interested in mobile commerce. ROAM provides both hardware and software to these businesses, and allows them to be branded according to the client that is making use of these technologies.
PayLeap and Spindle team to boost mobile commerce services
PayLeap, a company specializing in payment processing solutions, has announced its partnership with Spindle, a leading mobile commerce provider. The two companies have signed a strategic agreement that is designed to combine their solutions and technologies for the benefit of the global mobile commerce market. Such partnerships are becoming more popular throughout the mobile commerce sector as smaller companies find it nearly impossible to meet global demand for the services they provide on their own.
Companies to combine technologies and services
The PayLeap platform operates as a payment gateway, collection financial information from consumers and offering payment processing services to businesses. The platform supports in-store payments as well as those made through e-commerce sites. PayLeap also boasts of several security features, such as fraud management and secure checkout, in order to provide more safety for mobile commerce initiatives. Spindle offers businesses a variety of mobile commerce services, couponing, and loyalty programs.
Consumers demand better mobile commerce services
Through this new partnership, Spindle and PayLeap will combine their services and technology to provide consumers and businesses with more robust solutions in their given markets. These solutions may be well-received in industries that have been struggling to adopt mobile commerce per the demands coming from consumers. Those with mobile devices have been itching to participate in mobile commerce in markets in Europe and Asia, but there are still relatively few services that cater to these consumers, creating a promising opportunity for Spindle and PayLeap.
Partnerships could help small businesses compete against large companies
While the partnership will give both companies the ability to reach a wider audience, it will also help them compete against larger companies that have established strong presences in mobile commerce. Google is one such company and its Google Wallet platform has become a popular mobile commerce solution for consumers. Smaller companies may find it difficult to compete with a corporation the size of Google, hence the increasing frequency of partnerships being formed between such companies.
