Tag: mobile advertisements

Mobile marketing proves successful in Indonesia

Grocery Mobile MarketingA grocery store in the country used a smartphone friendly campaign very effectively.

Although mobile marketing in store has become an increasingly common occurrence in the United States, this has not yet become the case in Indonesia, although a grocery store there has now shown that it can be accomplished very effectively and successfully.

Over 1,000 people visited the smartphone friendly website every day throughout the campaign.

This has shown that the Indonesian marketplace does have room for successful mobile marketing campaigns such as those that are produced with American shoppers in mind. For instance, Staples is actively encouraging shoppers to download its app and use it in store in order to obtain a larger number of savings opportunities.

That company uses mobile marketing at the checkout counter to advertise the app and its benefits.

When shoppers use that app to check into a store, he or she can receive mobile marketing offers while they’re right there in front of the products. This can include discount opportunities such as coupons that can be used during that specific trip to the store. Other similar techniques that have been used by retailers include QR codes that can be scanned for coupons and discount opportunities, or texting a special word to a short code for similar offers.

The Matahari Food Business in Indonesia is taking advantage of this same type of mobile marketing technique and is spreading the trend across the country in its 90 different retail outlets. During a three month trial that was held in those stores in the country from October through December, last year, shoppers were encouraged to enter a short code into a specific kind of search engine – a TMS search – which is specifically designed for smartphone advertising campaigns.

Once the short code is entered into the mobile marketing search, the consumer is redirected to the smartphone website for the Matahari Food Business, where various special offers such as coupons and discounts become available to users who register for free by entering their name, gender, age, mobile number, and email address. With that information, the offers made to the consumer can be selected specifically for that individual.

Yahoo may see major gains through mobile marketing

Yahoo Mobile MarketingMobile marketing may help Yahoo find more growth

Yahoo has released a report concerning its first quarter earnings of 2013. The report has been highly anticipated among investors due to the promises that have been levied by CEO Marissa Mayer. Mayer was installed as Yahoo CEO in July 2012, but she recently announced plans to renovate the company’s core business by introducing a series of changes, some of which have proven controversial, such as an aggressive ban on telecommuting to work. The report highlights several areas where Yahoo has found success, especially in regards to mobile marketing.

Mayer takes aim at mobile

Mayer has been working to transform Yahoo into a powerful company that could become an essential hub to the online world. Part of the CEO’s initiative is focused on the mobile world, hoping to engage the growing number of consumers that are becoming tethered to mobile devices. To this end, Yahoo has begun putting more focus on mobile marketing, offering better advertising opportunities on its mobile platforms while also working to monetize these platforms more effectively. Mayer’s efforts have been slow-going, but a new Yahoo may be taking shape.

Yahoo finds success on the mobile front

Last quarter, Yahoo posted the first revenue growth it had seen over the past four years, largely due to the revitalization of the company’s core business. This quarter is expected to present similar gains as Yahoo becomes more comfortable in the mobile space. Mobile marketing, in particular, has been growing more important to the advertising business as more consumers gain access to smartphones and tablets. These devices are becoming preferred media consumption platforms, directing a large number of consumers away from traditional PCs and other platforms. Consumers have shown that they are willing to engage in mobile marketing, adding value to mobile advertisements that are becoming more important to companies like Yahoo.

Mobile marketing expected to show strong results

Analysts are expected to dissect Yahoo’s quarterly report throughout the rest of this week. Mobile marketing, along with the companies various other endeavors, are expected to continue showing strong results, but whether these initiatives will provide Yahoo with the longstanding growth has yet to be seen.