Tag: microsoft

Microsoft may be expanding mobile reach

Microsoft may be expandingMicrosoft rumors hint at future Xbox devices

There have been rumors circulating concerning Microsoft’s plans for the future of console gaming. The famed technology company has been stirring the proverbial pot with vague news regarding the Xbox 720, the next generation gaming console that is expected to be released at some point in 2013. Much of the information that surrounds the new console comes in the form of rumor, however, and the nature of rumors means that some of this information is able to garner a significant amount of attention.

Mobile gaming catches the eye of Microsoft

It is no secret that Microsoft has invested heavily in the mobile technology sector. The company is behind Windows Phone, after all. Microsoft’s interest in this sector expands beyond just mobile devices, however, as the company has a keen focus on mobile gaming. Rumors suggest that Microsoft is gearing to take its interest in mobile devices and gaming to the next level with the development of an Xbox tablet and Xbox smart phone.

Xbox tablet may be in the works

If the rumors are accurate, the Xbox tablet could be another avenue through which Microsoft engages mobile consumers. The company has already hinted at the possibility of incorporating mobile devices into the Xbox platform through the introduction of Smart Glass. The Xbox 720 may have profound support for mobile devices, such as tablets, that could allow the platform to provide gamers with a wide assortment of mobile games that they can take wherever they go. The tablet may also be able to play games that have traditionally been exclusive to the console platform.

Company may be developing new smart phone with Xbox capabilities

Microsoft is already known to be working on a new smart phone that it plans to enter into the market within the next few years. The device is referred to as the Surface Phone and will boast of various features that may make it competitive in the current market. Whether it will have Xbox capabilities has yet to be confirmed, but Microsoft has shown some interest in incorporating a smart phone device into the Xbox platform.

2013 may be the year of augmented reality

augmented reality 2013Augmented reality revolution may kick into full swing in 2013

Augmented reality is gaining steam and 2013 may be the year in which the technology reaches a new level of its potential. For the past two years, augmented reality has become a powerful force in marketing and entertainment, and while the technology is expected to continue performing well in these sectors, the methods in which it is used are likely to evolve. 2013 may mark the beginning of an augmented reality revolution that could have major implications numerous industries.

Augmented reality glasses may see limited launch next year

Google, Microsoft, and several other technology companies are currently in the process of developing augmented reality glasses. These glasses, such as Google’s Project Glass, are designed to use augmented reality to enhance a wearer’s everyday life. Digital displays are used to provide wearers with information they may find important, as well as give them the ability to connect with others via social networking. While these augmented reality glasses may not be available before 2014, they are likely to see limited release next year to whet the appetites of consumers.

Technology may have major implications for mobile marketing

A growing number of smart phones are becoming more proficient in their use of augmented reality. With the rise of companies like metaio, which specializes in augmented reality technology, the mobile space is expected to become much more interactive in 2013. This goes beyond smart phones having the capability of interacting with augmented reality experience, however, as the technology could open up a new era in location-based marketing for the advertising agency. Because augmented reality is heavily influenced by the local environment, marketers could leverage the technology to target consumers with location-specific campaigns.

Mobile gaming could use more interactivity

Augmented reality is also expected to have a major impact on mobile gaming. Games have long been an interactive pastime for millions of consumers, but augmented reality could put a new twist on mobile gaming. The technology couldĀ  make games seem like they have an impact on the real world, as is the case with Google’s Ingress, which tasks players to go to real-world locations and solve puzzles.