Tag: mcommerce news

Mobile commerce company opens new office in London

| February 11, 2013

Mobile Commerce LondonSkava opens new office in London to enter mobile commerce sector in Europe

Skava, a leading provider of mobile commerce and tablet commerce retail technology, has announced the opening of a new corporate office in London. The company has been seeing significant growth in the U.S. in recent years and has taken note of the growing demand of mobile commerce in Europe. Keen to provide European retailers with the tools they need to engage mobile consumers, Skava is working to establish a stronger presence in the United Kingdom. Through the UK, the company will eventually expand into other parts of the region.

Companies seeing more mobile traffic to their sites

Mobile traffic is one the rise throughout Europe. According to a recent analysis from Forrester Research, many companies are reporting that up to 20% of their site traffic is coming from mobile devices. These businesses are preparing to engage these consumers in a variety of ways, including new mobile commerce services that will allow them to make purchases directly from their smart phones and tablets. This is where Skava comes in, as the company boasts of one of the most comprehensive platforms to help facilitate mobile commerce.

E-commerce poised for major growth in Europe

According to analysis from Forrester Research, e-commerce revenues throughout Europe are expected to reach more than $20 billion in 2017. Much of this revenue will come from the retail industry, with a significant portion coming through mobile commerce. With the European market showing such promise, Skava is poised to introduce European retailers to its services a new way to engage consumers through the allure of mobile commerce.

Mobile commerce security concerns high among European consumers

Consumers throughout Europe have shown their eagerness to participate in mobile commerce, but many still have concerns over security. Most mobile commerce services require consumers to save their financial information to their smart phones or tablets, which are both popular targets for theft. Some have concerns that this information is too easy to steal and exploit, thus the demand for more comprehensive mobile security features for mobile commerce services is on the rise.

Mobile commerce embraced by retailers in 2013

| January 17, 2013

Mobile commerce retail industryRetail industry begins devoting more resources to mobile commerce

The retail industry is beginning to respond to the gargantuan success of the mobile commerce sector, especially in the wake of the results of the 2012 holiday shopping season. During the 2012 holidays, more consumers made use of their mobile devices to shop for and purchase products than they ever had before, giving the retail industry a glimpse of the gains they could see by throwing more support behind mobile commerce. Shop.org and Forrester Research have released a new survey that highlights the view retailers have regarding mobile commerce in 2013.

State of Retailing survey highlights the work of retailers

The survey, called “State of Retailing,” shows that more retailers are beginning to shift their resources to better serve mobile consumers. More than 51% of the retailers surveyed noted that one of their top priorities was making sure that their websites and services were optimized to be used on mobile platforms, such as smart phones and tablets. Another 43% identified tablets and other mobile devices as one of their most important priorities, hoping to increase the traffic and commerce they see through these platforms throughout 2013.

Online traffic spikes in 2012

Retailers are reporting that they are seeing more traffic from online sources. This traffic grew in 2012 and is expected to continue gaining momentum well into 2013. Approximately 27% of the retailers surveyed noted that they have major overhauls of their websites planned in the coming year. These retailers are focusing on making their websites more accommodating for mobile consumers.

Retailers must be wary of pitfalls surrounding mobile commerce

While there are certainly major opportunities for retailers in the realm of mobile commerce, it is important for these companies to take time to identify the potential obstacles they may face in catering to mobile consumers. Embracing mobile commerce is a multi-faceted endeavor, and many retailers will likely begin feeling pressure to facilitate actual payments from mobile devices in their physical stores. Moreover, the more companies focus on mobile commerce, especially in the digital space, the less traffic their physical stores may see in the future.