Tag: mcommerce news

In the United Kingdom, the average 2013 spent over mobile commerce was £199.

Different mcommerce trends have become quite commonplace in the United Kingdom with four out of every ten smartphone owners having made a direct purchase through their smartphones and one in six have said that they have taken part in showrooming.

Among shoppers in the United Kingdom, 55 percent have used their mobile devices in store.

While in store, mcommerce activity often consisted of price comparisons, online. This was the case among 54 percent of the people who used their mobile devices while in brick and mortar shops. Another 41 percent had taken pictures so that they would be able to view them in the future. Forty six percent would research the items that they were seeing live in the store. One in every six were “showrooming”, which involves checking out an item in a store in person, but then using the smartphone or tablet to find a better price for it online and purchase it there, instead.

This mcommerce data was based on a survey of 1,000 owners of smartphones in the United Kingdom.

The research was published in a report called “’Agile Consumer 2013”. It was conducted by Cheil Worldwide. It also determined that half of all users of smartphones and tablets had shopping in mind when they purchased their mobile devices.

According to Simon Hathaway, the president of shopper marketing and retail operations at Cheil Worldwide, “The smartphone has become a key element of how we shop, and all evidence points to it having been a bumper post-Christmas sales period for m-commerce.” He added that there has been a near doubling in the amount of time that is spent purchasing products and services over smartphones over the last five years.

Hathaway also stated that even when the phone is not being used for direct mcommerce purchases, it is still a part of the buying process as consumers use it to compare, research, and seek the opinions of others. This, he said, is changing the retail experience entirely “as we become smartphone-focused shoppers – or what we’re calling ‘Agile Consumers’.”

Companies join together to provide better mobile commerce services

JMango, a leading mobile solution firm, has teamed with mobile commerce specialist paythru to create a new mobile payment solution. Both companies have witnessed the rise in popularity of mobile commerce and have begun to see high demand from consumers for new, more efficient mobile payment services. The companies have joined together to share their technology and develop a new system that will meet the needs of consumers worldwide and expand the availability of mobile commerce.

paythru to use 360 Mobile Development Platform from JMango

Per the partnership, paythru will be able to make use of the 360 Mobile Development Platform from JMango. The platform allows for mobile applications to be developed and deployed for all major mobile operating systems. Applications can be attuned to these operating systems with a single line of coding, making the programming process more streamlined. The platform also allows applications to adhere to the strict standards that exist in the payment industry, allowing them to be more secure when used for mobile commerce.

Security continues to be a top concern for consumers

Security is a major concern when it comes to mobile commerce. Mobile devices are beginning to traffic a large amount of financial information on a daily basis. This makes these mobile devices very attractive targets for hackers, whom can easily exploit this information if mobile commerce applications are not adequately protected. Security has been one of the major reasons many consumers choose not to participate in mobile commerce, especially with some security firms suggesting that the number of mobile attacks will be on the rise for the foreseeable future.

JMango touts security measures of development platform

JMango has made an effort to improve the security of its development platform in order to address many of the issues that face mobile commerce. The firm suggests that the platform boasts of the toughest security measures available in the mobile space, allowing app developers to produce highly secure software that can protect the financial information of consumers.