Tag: mcommerce growth

A recent ComScore study revealed a positive trend in the use of m-commerce shopping channels.

ComScore has released the results of one of its newest studies. It showed that mobile commerce adoption was on the rise and usage increased by 40 percent. Moreover, mobile recorded a much higher growth than desktop. E-commerce rose by 11 percent during the same span of time.

Overall, the total discretionary retail growth was up by 4 percent during the first quarter of 2016.

The study revealed a 3 percent year over year increase in total digital commerce dollars share held by mobile. The mobile commerce adoption and use share increased from 16.9 percent in Q1 2015 to 18.6 percent in Q1 2016.

Consumers continue to spend only small amounts of money on m-commerce platform purchases. This, despite the fact that they use this method very frequently during the shopping journey. In fact, mobile shopping is considered to be a highly popular mainstream activity. However, data shows that consumers aren’t spending there.

Mobile commerce adoption is rapidly climbing but the spending over that channel isn’t rising as fast.

Consumers spend two thirds (66 percent) of their total retail time on smartphones. Equally, those same consumers spend only 19 percent of their total retail dollars over m-commerce shopping. Conversely, the opposite was true for desktop using consumers. Those shoppers spent 34 percent of their retail time on laptops and desktops. At the same time, they spent 81 percent of their retail dollars on those computers.

That figure represents a gap of 47 percent. Companies may consider evaluating that statistic as the months and years pass.

When it comes to mobile commerce adoption, the holiday shopping season in 2015 played a critical role. Retail traffic skyrocketed over digital channels. M-commerce outpaced e-commerce every single day from November 1 to the end of the year. Black Friday and Cyber Monday both saw well over 200 million visits in the retail category over mobile channels. As a whole, mobile shopping jumped by 60 percent from the 2014 holiday shopping season to that of 2015. There were 8.1 billion holiday shopping visits over mobile apps and 9.8 billion visits over mobile web last year.

There are many drivers that are sending this channel right to the brink of its fastest increase yet.

The mcommerce world is sitting right at the very edge of the fastest growth that it has ever experienced, and there are a number of reasons that this already rapid increase is about to take off like never before.

A recent report has identified some of the drivers that are sending the mobile figures skywards.

One of the most common leisure time activities among today’s consumer is to watch television while holding a smartphone or tablet device. This second screen makes it possible to investigate all manner of topics, ideas, and products that appear on the television before the consumer. The mcommerce industry is not oblivious to this trend and is working very hard to create smartphone and tablet friendly sites and apps that will relate to what is being seen on the televisions so that it becomes possible to capitalize on this activity.

This mcommerce trend is known as the “second screen”, where two devices are used for watching television.

This occurs when the viewer is watching television but uses the smaller device in order to provide support information. A new BI Intelligence report is now showing that second screen, as well as a number of other drivers, are sending mcommerce rapidly skyward at what will soon be an explosive rate. Among the other drivers that were named include smartphone optimized websites and social networks.

Companies are beginning to use their carefully devised tools to help to monitor how second screen audiences are using their smartphones and tablets in order to enhance their television watching experience. The goal is to use this opportunity to improve the mcommerce offerings in a way that they will be seen as more useful and that they will help to encourage greater conversion rates and sales.

The report also named additional reasons that illustrate why second screen based mcommerce will certainly succeed. These include: rapid usage growth, widespread acceptance and adoption, well established activity, and the ease of creating bridges through sites and apps designed specifically for this experience.