Tag: location-based marketing

Geolocation based search on Bing powered by Local.com

| September 13, 2013

Local Corp has just announced that it will be powering this feature for the Microsoft search engine.

The operator of the Local.com search site, Local Corp, has just announced that it will be responsible for providing the geolocation based listings for products and services on the Bing search engine.

The shares of the company skyrocketed on the Nasdaq by 41 percent following the original announcement.

According to the company, the geolocation product listings search feature will be powered by the Krillion shopping data platform which is owned and operated by Local. That platform provides consumers with information regarding local shopping opportunities such as consumer products from retailers. This includes current discounts, comparison pricing, the availability in store, and images.

Geolocation technology is used to make certain that the shopping data is relevant to the consumer’s current location.

Geolocation - refined shopping search This is helpful to mobile consumers who are looking for products and services that they can purchase at a nearby brick and mortar store location. It also helps to make sure that they will find the best deal in doing so, providing them with options that are available from all of the various shops that carry the desired item within their area.

This geolocation feature will give Bing the opportunity to provide local search results for consumers that can be refined down to retail stores, brands, and the actual availability of the specific item within a designated store location.

Krillion was originally acquired by Local just over two years ago. The acquisition was clearly a clever one, and it is certain to pay for itself many times over after having been integral to the geolocation results deal between Microsoft’s Bing and Local. Moreover, Microsoft isn’t the only large search engine company that has been involved in a partnership with Local. Google, Inc. is currently Local’s largest partner and was responsible for generating 44 percent of its revenue last year. Twenty one percent of its revenue, last year, came from Yahoo! Inc., another partner. At the moment, the market share in the United States for Google is 67 percent, with another 11 percent belonging to Yahoo! Bing is also on the rise, having risen to its current place at 18 percent over 16 percent at this time last year.

Geolocation based marketing offers attractive to consumers

| August 23, 2013

A recent study has shown that smartphone owners have been increasingly interested since 2009.

A new poll has been conducted by Harris Interactive on behalf of Placecast, and its results have indicated that American consumers are increasingly interested in receiving discount offers and other mobile alerts through geolocation technology.

This form of location based marketing has been becoming steadily more popular since 2009.

In fact, the Harris Interactive research indicated that among the 2,000 adult American consumers who participated during May 2013, there was an increase of 19 percent in an interest in receiving mobile alerts by way of geolocation when compared to the same date from 2009. Location based marketing is extremely new to the advertising space and marketers are attempting to determine how it can best be used and how much interest is being generated among consumers with smartphones.

Geolocation appears to be taking off both among marketers and consumers and does not show signs of slowing.

Geolocation mobile marketing and consumersOne of the questions that was asked to the participants in the geolocation study was as follows: “Assuming you gave permission, how interested would you be in receiving mobile alerts about new products, sales and/or promotions from your favorite merchants, restaurants, or stores on your cell phone/smartphone?” In response, 45 percent stated that they were “somewhat interested.” In 2009, only 26 percent of the respondents felt the same way.

The Primary Impact Research chief of insights, Kathryn Koegel, was the individual responsible for conducting the analysis on the data collected by Harris Interactive. She stated that the rise in interest indicates that “mobilized consumers are increasingly aware” of the ease with which it is possible to use geolocation in order to save time and money. They have developed a liking for the type of value offers that they can obtain based on where they are at any given time.

When the respondents were asked about the impact that a geolocation based mobile alert would have on their likelihood to redeem it at a nearby location, more than three out of four stated that they found this to be at least somewhat of a useful feature, and that this method has a higher level of relevance than traditional print coupons.