Tag: location-based app

Geolocation technology is bringing doctors and patients together

| August 11, 2014

A new mobile app is using location based tech to make sure that the ill can find the medical services they need.

Geolocation technology has been shown to be successful for use in mobile marketing and in specific programs such as ride sharing services, but this tech is now also branching out into health care as a location based app makes it possible for patients to use their smartphones to arrange for house calls from a physician.

The smartphone service, called Pager, is currently available only to patients living in Brooklyn and Manhattan.

The intention of the service is to start spreading outward into other cities by 2015. This geolocation technology based app has only just launched in May, but is becoming quite popular among mobile device users. The tech behind the application was designed by Oscar Salazar, the co-founder of Pager, who had also previously been an engineer on the team that was behind the creation of the on demand ride share technology that is now used by Uber.

Salazar used his knowledge of geolocation technology to come up with a new service along with two other entrepreneurs.

Geolocation Technology - app for medical servicesTogether, the group of three people managed to raise $3.5 million in investment capital in order to create and launch the Pager mobile app. The marketing director at Pager explained that “We do share some of that [Uber] DNA.” He also added that through the use of this service, “Our doctors come to you. It’s on demand.”

This startup has joined a rapidly growing health care trend that has seen patients looking to try to step away from the experience of primary care clinics and hospitals, in order to receive “convenience care.” That sector involves a number of different types of service, including urgent care clinic based episodic treatments. However, many people are also starting to see the opportunity presented by care offered in a person’s own home through the use of video conferencing, email, remote health monitoring, and – through this service – actual house calls.

Patients and insurance companies, alike, have been working hard to steer health care out of emergency rooms, where the highest treatment costs are generated. With geolocation technology, this is becoming possible, even without having to call ahead to schedule appointments or sit around for ages in a waiting room.

Geolocation technology to be tested in upscale German restaurants

| August 8, 2014

The iBeacon from Apple will be used to help to provide regular customers the experience they want.

In Germany, the managers of upscale restaurants take great pride in their ability to recall the names of the majority of their regular customers and to be able to remember each of their preferences in terms of seating, drinks, and meals, and now geolocation technology will be used to help to give them a bit of an edge.

This location based tech will remind them of the diner’s favorite table, the dishes they order most, and more.

The Mook Group, which owns five high end restaurants is now testing the geolocation technology from Apple called iBeacon. The owner of the company, Christian Mook, will be using this technology to track the customers who enter one of his restaurants. Should this prove to be effective, he intends to roll it out into the remaining four locations, as well.

The geolocation technology will only work with the customers who have downloaded the app.

Geolocation Technology - restaurantThe app uses location based tech in order to detect when the guest has entered the restaurant and tracks how much time that individual actually spends within the restaurant. It also uses a type of ranking system that will reward that individual for his or her loyalty. According to Mook, he is hopeful that it will also be able to track additional information, in the future, such as indoor location, the items that are ordered, and the amount that is being paid by any given customer.

This entire effort is being made for the purpose of being able to provide additional services to regular customers, and to improve those that already exist.

The iBeacon element of the app functions through beacon pods that are installed throughout the restaurant location. This uses low energy Bluetooth technology to identify when a customer has entered the restaurant, and then it tracks that individual’s location to within an accuracy of five to ten inches. The app merely needs to be downloaded and installed in order to work with the geolocation technology of the iBeacon pods. It does not have to be opened and activated.