New report shows that online retail sales are growing due to mobile shopping

Mobile commerce is powering growth in online retail sales in the United Kingdom, according to a new report from IMRG and Capgemini. The report shows that online retailers are beginning to see a surge in mobile traffic and sales. Consumers are using their smartphones and tablets to do their shopping more regularly, which has lead to an increase in mobile commerce and has opened new opportunities for retailers to engage mobile consumers.

40% of online retail sales are coming from mobile devices

According to the report from IMRG and Capgemini, some 40% of online retail sales are being made through mobile devices, up from 37% that was reported in the previous quarter. Mobile spending is growing quickly, as more online retailers take steps to accommodate the needs of mobile consumers. The report notes that 25% of mobile commerce sales are completed through smartphones, while 75% of these sales are made through tablets.

Tablets are favored among mobile shoppers because they offer a more enjoyable shopping experience than smartphones

Mobile Commerce UK GrowthTablet devices appear to be favored among mobile shoppers. This could have to do with the larger screens of tablets. A large screen allows for more control and is more aligned with the design features of mobile retail sites. This provides a more enjoyable shopping experience for consumers, many of whom have shown favor for mobile commerce because of its convenient nature. Retailers are taking steps to be more accommodating to smartphone users, some of whom have suggested that the shopping experience on some mobile sites is subpar.

Demand for in-store mobile commerce support is growing among consumers

While online sales are growing quickly because of mobile commerce, in-store mobile sales are lagging behind. Relatively few retailers support mobile payments at their physical locations, but this could change in the coming years. New services are making it possible for retailers to accept these payments in their stores, and demand for such support is growing quickly among consumers that are interested in mobile commerce.