Tag: google mobile marketing

Social media marketing strategies can benefit from Google+

| March 26, 2013

google+ social media marketingAdding this increasingly popular network to online and mobile efforts can make a considerable difference.

As Google+ continues its climb up the ranks of social media marketing networks, a growing number of experts in the industry are beginning to call it essential instead of simply appealing as a part of an overall strategy.

The platform currently sits in the second most popular spot, having recently surpassed Twitter.

For social media marketing companies, this represents an important potential shift toward Google+, where it had not previously been seen as vital as a part of a campaign or strategy. The fact that the platform currently boasts over 343 million active users simply cannot be overlooked any longer.

Though older social media marketing strategies may still be holding out, it is only a matter of time.

According to Daily Deal Media junior editor, Megan Bildner, the majority of businesses still think of Google+ as “irreverent” when it comes to social media marketing to consumers. She went on to say that instead of focusing their attentions on the network, they have been looking to other popular options such as Facebook, Twitter, and LinkedIn, which have been in existence for a longer period of time.

However, Bildner also went on to write that though this could still be working at the moment, the rapid rise of Google+ is changing the social media marketing environment and businesses need to start paying attention to the new reality. Bildner says that there is a powerful reason that Google+ has been able to achieve the rapid successes that it has seen, and that is that their number of active users is rapidly on the rise.

She also pointed out that through that network, “business content ranks higher when posted on Google+, they have a different approach to marketing and Google’s future will change how integrate all the necessary apps in our life.” From a social media marketing and search engine optimization (SEO) standpoint, that represents critically important issues to any business that hopes to succeed online and over mobile.

Social media marketing companies are increasingly making the connection that this network must be a part of their mix, and that failing to do so could potentially leave them falling behind the competition.

Mobile marketing predictions look strong for Google’s future

| March 11, 2013

Mobile Marketing GoogleIn terms of investor optimism, the search engine giant appears to have a massive advantage over Apple.

Google has earned its way into a very impressive position ahead of Apple in terms of optimism expressed by investors, as its mobile marketing and other strategies have brought its shares up above $831 and building, while Apples are hanging low at around 426.18.

Every passing day seems to be looking better for Google due to the strategies that are keeping its future bright.

Bloomberg compiled data has revealed that the shares at Google are currently trading at a price that is 25 times its current profit. This is considerably better than Apple, which has a current price to earnings ratio that is under 10. The primary difference between the successes of these two companies is being credited to the mobile marketing at the search engine king.

Lucrative prospects for mobile marketing are making a considerable positive impact on Google.

The mobile marketing there is looking so positive that investors are clearly willing to pay more for the company’s shares than every dollar of earnings that it brings in. This is far superior to the results being seen by Apple.

At the moment, Google is estimated to hold over 40 percent of the total online American online advertising marketplace. Forecasts are suggesting that it will only continue to grow its hold on the $37.3 billion that is being spent for this purpose by businesses every year, in order to better communicate with their audiences.

Google has also just entered into an important new partnership with Samsung Electronics Co., which has boosted its share in smartphone and tablet software. This has only built its competitive threat against Apple, as investors impatiently await the next release from that company, to see if it will be any more successful than the last two releases which have generated considerable consumer disappointment.

According to B Riley & Co. analyst, Sameet Sinha, “There’s only one company benefiting from all the growth areas of the Internet — be it video, mobile, local, social, display advertising.” Sinha added that “Apple has just done well in devices, nothing else.” With Google asserting itself in the mobile marketing sphere, this could prove dangerous to Apple unless its next release is spectacular.