Tag: Geolocation

Geolocation technology has been changing the hotel experience

| December 18, 2015

These travel accommodations have also been using augmented reality to an increasing degree.

The hospitality industry has been among those that have been the most willing to embrace the use of smartphones by consumers and have been implementing geolocation technology through beacons, as well as augmented reality features, more than many other consumer facing industries.

In fact, hotels that haven’t implemented a mobile friendly strategy are already starting to fall behind.

While making it possible to book online over mobile devices has nearly become an industry standard, there are two other forms of mobile tech that are being adopted by hotels even before they are being seen in the majority of other places: geolocation technology and augmented reality. These are both emerging forms of tech that are barely seen in most other industries but hoteliers are starting to use them to help them to keep ahead of the competition – or at least stop them from falling behind.

Geolocation technology through beacons are becoming especially popular with some hotel brands.

Geolocation Technology - Hotel RoomThese use low energy Bluetooth connections to provide added hyper local, relevant services to guests with smartphones and tablets. The beacons can be placed on physical objects or they can be fenced into entire physical locations in order to push the right information to mobile devices at the most appropriate times.

On the other hand, augmented reality can help to enhance services and features for hotel guests, making certain processes more appealing. The use of this type of tech is becoming increasingly important as Millennials become the largest consumer segment with disposable income. It is estimated that by the year 2020, they will be spending an annual $4.1 trillion.

Furthermore, among Millennials, about 52 percent are well above average when it comes to technology adoption. This means that when appealing to that particular demographic, it can be invaluable to reach them through the mobile devices that they use for many of their everyday tasks. This is the adult demographic most likely to look to smartphones and tablets in order to complete a broad spectrum of tasks, meaning that hotels can add draw by interacting with those consumers over channels such as those that are geolocation technology based.

Massive geolocation coverage project is underway in Belarus

| December 4, 2015

By the end of the year, the goal is to have 85 percent of the country’s territory accurately covered.

According to a recent press release issued by the State Property Committee of Belarus, up to 85 percent of the territory of that country is going to have been covered by its precise geolocation system by the close of this year.

The press release explained that there will be additional tech put into place to accomplish this goal.

The intention is to add more continuously operating reference stations (CORS) to the country throughout the remainder of the year, for the purpose of increasing the total number to 90. This will make it possible to create geolocation coverage of up to 85 percent of the territory of the country. At the end of last month, the test operation of 17 of the CORS was brought to completion. Now that the testing phase is complete, they will be commissioned by the State Property Committee’s Belaerokosmogeodeziya enterprise.

The goal of this project is to provide accurate geolocation technology for a range of different purposes.

Geolocation Technology - BlearusFor instance, the satellite technology development will provide geodesic measurements as well as navigation in the country and land surveying tools. That said, the primary goal of the location based tech service is to be able to use a global satellite precise positioning system in order to obtain the heights and coordinates of various specific locations to improve the accuracy and ease of land surveying projects.

In this way, it will become more efficient to determine land plot borders in fields, to identify boundary markers and to understand exactly where city limits reach. Moreover, it will also be helpful to local aerial photography centers in the region that require specific coordinates before they obtain the images they require.

The geolocation system that is being established in Belarus will be able to create coordinates with precision to within 1 to 5 centimeters. The design of the system is meant to offer data from the coordinates to a range of different registries, such as those used for forestry management, water management, city planning, territory planning and other forms of environmental survey, in addition to those responsible for precision farming, civil engineering and other operation types.