Tag: geolocation technology

Facebook Graph Search introduced as new search function

Facebook’s search function has never been something to write home about, which is why the social network has decided to make significant changes to the feature. The social network has launched its latest development, called Facebook Graph Search. The new feature is meant to change the way users find information via Facebook by giving them the opportunity to search for specific keywords and control the parameters of the search itself. While this may be a nice change for casual users, this could be a major boon for advertisers and businesses.

Facebook Graph Search opens new possibilities for marketers

Facebook Graph Search is designed to provide users with real time information based on their association with other people and organizations within the Facebook network. The major feature of the new search function is the use of keywords. These keywords will allow users to localize their searchers, finding only the information they really want to see. Casual users are likely to find some degree of benefit in using the new search function, but advertisers may benefit the most from the changes Facebook has made.

Location-based marketing could be supported through new search function

Advertisers can use the Facebook Graph Search to better target their audience. The search function will put a great deal of information at the finger tips of marketers and other organizations interested in reaching out to particular demographics. This will allow advertisers to develop location-based marketing strategies based on the information that can be found through the Facebook Graph Search. The new search function could soon become a very powerful tool in a marketer’s advertising arsenal.

New search initiative may net Facebook healthy gains

Reaching out to consumers in an effective way is a practice that continues to evolve. Facebook has paid attention to the way consumers have changed over the years to become more reliant on social media. Social networks, like Facebook, traffic a great deal of information on a daily basis, much of which can be used by an advertiser to connect with a certain audience. Thus, Facebook has begun to take steps to cater more toward advertisers, which may provide lucrative incentives for this information in return.

[youtube http://www.youtube.com/watch?v=qnAEsnjA8kE]

Two photographers have taken the mobile technology to a new level and created a fascinating exhibition.

Two photographers, named Nate Larson and Marni Shindelman, have joined efforts to create a photographic exhibition that they have entitled “Geolocation” due to the use of this form of mobile technology as they pursued public tweets and snapped images of the places where they took place.

In a unique and modern form of capturing the moment, this new style has drawn considerable attention.

The geolocation project is ongoing, as the artists continue their efforts to match moments with the places in which they occurred. The two photographers create the pieces by scanning through Twitter for messages that consist only of text, but that also include their location data. The next step is to actually travel to the precise spot that they feel that the tweet originated.

Once they find the place, the geolocation photograph is taken in order to provide a visual for the Tweet.

The result is a fascinating combination of everything from curious to clever and from sweet and touching to haunting and bizarre. Once the artists use the geolocation technology from the chosen tweet, it will usually take them a week or two to actually reach the precise spot. That said, there have been times that they have been able to find the place and take their photograph of the situation within an hour of having chosen the tweet that inspired it.

These contemporary artists make their best efforts to use the latest in geolocation to help to capture the situations that are generating the messages that are being publicly tweeted.

One picture, taken of the front of an auto parts and service shop came with the tweet caption “Cars are nothing but money pigs #hateit #waitingsucks #impoor”. Another shot of a car in a hotel parking lot that is otherwise mostly empty was captioned “Tell me I’m not making a mistake. Tell me you’re worth the wait.”

The photographers have already traveled in the United Kingdom, the United States, and Canada using geolocation technology and the social network posts. They hope that they will also be able to add the Middle East, Russia, South Korea, and Kosovo to their list.