Tag: geolocation technology

The popular Ingress location based game is opening itself up to Apple smartphone players.

Niantic Labs from Google has managed to produce an exceptionally popular augmented reality mobile gaming experience for Android smartphone users, but the next step is going to be a launch for users of iPhones, as well.

This will allow the Apple device users to enjoy the same experience that uses geolocation technology.

This augmented reality mobile gaming opportunity begins as a location based MMO, which uses positioning in the real world in order to impact the various events that are going on within the game. From there it expands into a type of broad scale virtual reality event that continues to grow the more the Ingress players continue to unravel its mysteries.

As a part of the celebration of this growing augmented reality mobile gaming experience, Niantic Labs has gone a step further.

Niantic Labs has now released a video series that is made up of two parts in the form of a retrospective. The purpose is to show the creation of the geolocation game experience and to document the way that the story has progressed until this point. The name of the official documentary that has been released is “Ingress Report: Ingress Year One.”

The videos are both interesting and informative, even to those who have never before played the Ingress game. It is a fascinating way to catch the viewer up with the latest in this experience which has become an event unto itself.

This will be certain to attract iPhone users who are looking forward to being able to take on the game for themselves once it is released in a format that is compatible with their own devices. Rumor has it that this will not be long off and that the release for this version.

That said, this remains big news in the augmented reality mobile gaming world, as Google had previously made the experience available only to users of devices based on its own Android operating system. However, the more players there are of the game, the better it gets. Therefore, this could lead to a considerable influx of players that could greatly improve this already highly enjoyed game.

This technology is being seen as one of the most promising trends that will be seen in 2014.

According to experts from many different reputable publications, geolocation based marketing has become one of the most promising trends that will be available to local businesses this year.

The technology is being called one of the biggest possibilities for businesses to boost revenues.

By using geolocation based marketing, businesses have the chance to increase their revenue by encouraging a growing number of people to actually step inside the doors of their stores. This form of advertising and promotions can provide shoppers with targeted messages based on specific locations. Their mobile devices, such as their smartphones provide the preferences and locations of the device users so that a store will be able to properly communicate with them in a timely and relevant way.

There are many different ways in which businesses could potentially benefit from geolocation based marketing.

There are many different ways in which this technology can be used, including everything from location and checking services such as Foursquare and Yelp, but also through device tech such as near field communication (NFC). Beyond that close proximity tech that allows for information exchange in close proximity, there is also Bluetooth and GPS that can be used for geo-fencing that can automatically locate the consumer and send him or her a message when they have walked within a specific predefined zone.

This type of advertising has already been used by a number of companies. Perhaps one of the most famous uses of the tech to communicate with customers is from Subway. They have already successfully launched a “You are here” campaign. This allowed users in close proximity to one of the restaurants to be prompted to opt in. When they did, they received MMS messages that gave them the opportunity to take advantage of special discounts as they walked by one of the restaurants.

The Domino’s pizza chain has also used geolocation based marketing to be able to better their customer loyalty and to help to encourage repeat sales from among their existing customer base.