Tag: gartner mobile commerce

Technology news shows massive smartphone sales increases in APAC

According to the latest statistics, these figures have climbed by 74 percent over last year.

A brand new technology news report has just been released that has stated that the Asia Pacific countries, as well as those in Eastern Europe and Latin America are the regions experiencing the highest amount of growth in the sale of smartphones.

The data that was released in the report showed skyrocketing rates of growth in the sale of the devices.

The report was first printed in a large online Asian technology news site, and stated that when compared to the same time last year, there has been a 74.1 percent growth rate of smartphones in Asia Pacific countries, a 55.7 percent increase in Latin American countries, and a 31.6 percent rise in the Easter European sales.

The technology news data, itself, was collected and provided by Gartner, confirming that smartphones are still taking off.

Technology News - smartphone sales increase in asia pacificIt provided confirmation to what many technology news sources had already been suggesting, that smartphone sales are steadily and rapidly on the rise around pretty much all regions around the globe. It went on to say that in the second quarter of this year, the mobile phone sales worldwide, to the end consumers, was up to 435 million units. This was a global increase of 3.6 percent when compared to the same time in 2012.

In the second quarter of 2013, smartphone sales increased by 46.5 percent, making it the first time in history that these devices exceeded the sale of smartphones. The technology news went on to indicate that during that quarter alone, the sale of smartphones to the end consumer came up to 225 million units, while at the same time, only 210 million units of feature phones were sold.

Worldwide, the technology news was the best for Samsung, which continued to hold its top position in the smartphone marketplace. Its share of the smartphone market rose to 31.7 percent, in comparison to the 29.7 percent that it had reached in the same quarter in 2012.

According to an technology news statement released by the principal research analyst, Anshul Gupta, from Gartner, “Smartphones accounted for 51.8% of mobile phone sales in the second quarter of 2013, resulting in smartphone sales surpassing feature phone sales for the first time.”

Mobile commerce is driving shopping behaviors

The latest projections from Gartner have revealed that computing anytime and anywhere is impacting buyer choices.

According to the most recent forecasts that have been made by Gartner, mobile commerce is having a considerable impact on buyer behaviors and it predicts that it will have a considerable impact on the shipments of traditional PCs that will be seen from now on.

The report from the company showed that consumers haven’t slowed down their rate of spending.

Instead, the report indicated that consumers have shifted their focus toward mobile commerce instead of stopping the purchasing of the devices. It showed that tablet shipments will be increasing by 67.9 percent this year, bringing them to the point that 202 million units will have been sold.

This mobile commerce shift will occur at the same time that there will be a sudden drop in PC sales.

Mobile Commerce and shopping behaviorsThe considerable decline that occurred in laptop and desktop sales that was already recorded in the first quarter of this year is only the start of a trend. It is the result of a change in consumer preferences. They are more able to meet their wants and needs using mobile commerce instead of through traditional computers. This also indicates that there will be room made for new products that will be reaching the market shelves throughout the second half of the year.

The combined shipment of PCs, tablets, and smartphones, worldwide, are expected to reach 2.35 billion units by the beginning of next year. This represents an increase of 5.9 percent over 2012. The market is, however, being driven primarily by smartphone and tablet sales. To a smaller degree, it is also being driven by ultra-mobiles. PC shipments, on the other hand, were on the decline, instead.

According to the Gartner research vice president, Carolina Milanesi, said “Consumers want anytime-anywhere computing that allows them to consume and create content with ease, but also share and access that content from a different portfolio of products. Mobility is paramount in both mature and emerging markets.”

This makes it very important for businesses to begin their own focus on catering to consumers through mobile commerce, as this will be the device that many will be using in order to shop.