Tag: forrester research

Report shows that business and consumer spending will hit $1.315 trillion this year

Business and consumer spending are on the rise in the United States, according to a new report from Forrester Research. The report cites and improving economic climate in the country as the reason for healthy growth in spending. Businesses and government agencies are also spending more money because of positive economic trends. The report predicts that total business and consumer spending will grow by 5.3% this year, reaching $1.315 trillion. Spending is expected to continue growing next year by 6%, as well.

Mobile payments are aiding in the growth of consumer spending

Mobile payments are lending power to this period of growth. Software spending, in particular, is expected to grow by 8.6%, reaching $284 billion. Mobile payment applications are a major factor when considering software spending. Numerous applications that allow consumers to spend money from their mobile devices have been released over the past year, and consumers have shown a great deal of interest in using these apps to shop online and in physical stores.

Mobile commerce continues to flourish in the United States

Mobile commerce has become a powerful force in the United States. While no single mobile commerce platform or service has yet found mainstream acceptance among the majority of consumers, numerous platforms have managed to thrive in an environment where mobile shopping and spending has become quite popular. Consumers appear to favor mobile commerce because of its convenient nature. Payment apps allow consumers to use their mobile devices to shop and pay for products no matter where they are in the world. In-store mobile payment support has also made it easier for consumers to purchase their products quickly, helping them avoid lines and lengthy checkout processes.

Telecommunications spending in on the rise

The report from Forrester Research also shows that the telecommunications sector will generate $354 billion in revenue by the end of the year. This is a 1.7% increase over the revenue that the sector produced last year. Growth in telecommunications spending in 2015 is expected to accelerate, especially as more people purchase smartphones and tablets and companies work to improve their mobile infrastructure.

A new report issued by Forrester Research has indicated that there will be a tripling of wearables users in 2015.

According to Forrester Research in a new report that they have recently released, the number of people who will be using wearable technology is going to triple throughout next year, when compared to this year’s figures.

This will, said the report, be greatly driven by the upcoming release of the Apple Watch, early next year.

The research firm has predicted that the Apple Watch, alone, will draw an additional 10 million users to the wearable technology category. This represents a more rapid growth rate than has been issued by a number of other forecasts, which feel as though the first wave of chunky, unfashionable, and just plain ugly prototypes and early generations of devices will have put many consumers off the idea for some time. But this new research indicates that next year will be a breakout for this trend.

That said, the interest in wearable technology was found to be greatly different between the U.S. and Europe.

Polling data that was used in this Forrester Research study involved the participation of thousands of consumers throughout Europe and the United States. Among Americans 45 percent said that they could imagine themselves using wearables. That said, among Europeans, only 32 percent said that they would want to wear those devices.

That said, within the wearables category, there are areas that consumers can picture themselves using more than others. For example, health monitors and smartwatches were among the items that consumers said that they were more likely to wear than other devices such as smart glasses. People seemed more willing to wear something on their wrists, followed by those that clip onto clothing. Lastly was those that were to be worn on the ear or face.

Even in the United States, there was a difference from one region to the next among the various categories of wearable technology. That said, in every area there were people who were willing to try everything from the aforementioned devices to smart jewelry, but even tech enhanced contact lenses and tattoos had some willing adopters.