Flipkart Archive

Flipkart is finding more success in the mobile commerce sector

Mobile shoppers are showing favor for applications, with many using apps to visit Flipkart and purchase products

Flipkart, one of India’s largest e-commerce companies, is beginning to see more success in the mobile commerce space. According to data from SimilarWeb, a data analytics firm, some 47% of Flipkarts visits now come through mobile shopping applications. The retailer has shown a great deal of interest in mobile commerce over the years and has been working harder to engage consumers with mobile devices. Flipkart now beats out other companies that have become involved in India’s mobile commerce space.

Consumers are making use of mobile applications to get their shopping done online

Flipkart also leads the way in total application installs in India. The company’s mobile shopping app is on approximately 37% of all Android devices in India. Consumers are becoming quite interested in mobile commerce and they have been turning to apps to get their shopping done. These apps provide them with access to convenient shopping and more retailers are beginning to rely on shopping applications in order to effectively engage consumers. Consumers are also making use of mobile websites, which some prefer to applications.

India is growing to become one of the world’s leading mobile commerce markets

Mobile Commerce SuccessIndia has become one of the world’s fastest growing mobile commerce markets, alongside China. Indeed, e-commerce companies from China are beginning to show strong support for those in India, hoping to augment their success in the mobile commerce field. Companies responsible for mobile payments platforms also see great promise in India, especially as more consumers become involved in mobile shopping.

Mobile devices are becoming powerful tools for consumers interested in shopping online

Mobile commerce has become a very powerful force in India. The e-commerce market is dominated by mobile, with smartphones accounting for some 70% of the traffic that retailers are seeing online. Conventional computers, which had once been the primary tool for consumers shopping online, now account for 30% of all online traffic. Consumers are becoming heavily reliant on their mobile devices and believe that mobile commerce represents a more convenient way of shopping.

Flipkart invests in growing mobile games firm Mech Mocha

Flipkart has invested funds into Mech Mocha in order to help the company grow in India

E-commerce giant Flipkart has announced provided funding to Mech Mocha, a mobile gaming company based in India. Flipkart has taken a strong interest in the mobile space, particularly where commerce is involved, but is beginning to show stronger support for mobile games. In November of last year, Flipkart invested in MadRat Games and the company continues to show favor for innovative mobile game developers, such as Mech Mocha.

Funding will help Mech Mocha develop new mobile games

The funding from Flipkart will allow Mech Mocha to expand its development team. The funding will also allow Mech Mocha to develop new mobile games that will be released in the Indian market. The firm also intends to support mobile commerce, to some degree, implementing a back-end platform which will support social media and mobile payment solutions. Mech Mocha has found a significant degree of success in India’s mobile gaming space, which is beginning to grow quickly as more consumers gain access to smartphones and the mobile Internet.

Mobile gaming is growing quickly in India

Mobile Games - Company InvestmentAccording to Mech Mocha, more than 400,000 people have installed its games in India. The Indian online gaming industry, which includes the mobile sector, is expected to reach $3 billion in value by 2018, growing from its current value of $1 billion. Developers from other countries are beginning to show interest in the Indian market due to accelerating smartphone penetration. As more consumers gain access to mobile devices, they are looking for new and convenient forms of entertainment. As such, they are turning to mobile games.

More developers are beginning to focus on the mobile space

Mobile games have vast potential in terms of revenue generation and the overall game industry is becoming more involved in the mobile space as a result. Some companies that have been devoted to developing games for traditional consoles have begun to focus exclusively on producing mobile games. These companies see mobile gaming as a very valuable opportunity that cannot be passed up, especially in thriving markets like India.