Flipkart has invested funds into Mech Mocha in order to help the company grow in India
E-commerce giant Flipkart has announced provided funding to Mech Mocha, a mobile gaming company based in India. Flipkart has taken a strong interest in the mobile space, particularly where commerce is involved, but is beginning to show stronger support for mobile games. In November of last year, Flipkart invested in MadRat Games and the company continues to show favor for innovative mobile game developers, such as Mech Mocha.
Funding will help Mech Mocha develop new mobile games
The funding from Flipkart will allow Mech Mocha to expand its development team. The funding will also allow Mech Mocha to develop new mobile games that will be released in the Indian market. The firm also intends to support mobile commerce, to some degree, implementing a back-end platform which will support social media and mobile payment solutions. Mech Mocha has found a significant degree of success in India’s mobile gaming space, which is beginning to grow quickly as more consumers gain access to smartphones and the mobile Internet.
Mobile gaming is growing quickly in India
According to Mech Mocha, more than 400,000 people have installed its games in India. The Indian online gaming industry, which includes the mobile sector, is expected to reach $3 billion in value by 2018, growing from its current value of $1 billion. Developers from other countries are beginning to show interest in the Indian market due to accelerating smartphone penetration. As more consumers gain access to mobile devices, they are looking for new and convenient forms of entertainment. As such, they are turning to mobile games.
More developers are beginning to focus on the mobile space
Mobile games have vast potential in terms of revenue generation and the overall game industry is becoming more involved in the mobile space as a result. Some companies that have been devoted to developing games for traditional consoles have begun to focus exclusively on producing mobile games. These companies see mobile gaming as a very valuable opportunity that cannot be passed up, especially in thriving markets like India.
Denny is a graduate of the California State University of Northridge where he majored in Journalism and American History. Denny writes for Mobile Commerce Press on a part time basis while also working on his own ebook, The Only Mobile Marketer Left Standing. We've been told this title may change at least a hundred times before or even after publishing.