Tag: facebook mobile

Facebook reveals new mobile commerce product

Facebook’s Autofill product has been unveiled at the company’s own developer’s conference

Facebook has unveiled a new mobile commerce product at its f8 developer’s conference. The company has been showing more interest in mobile payments for some time and has been taking steps to help facilitate mobile shopping through its social network in order to cater to the interests of its users.  The new product is called “Autofill” and is meant to simplify the process of making payments from a mobile device.

Autofil aims to make mobile shopping more efficient and enjoyable for consumers

Autofill is designed to make payments simpler by removing the need to input financial information multiple times. Facebook began testing this product last year while it was exploring ways to improve the mobile shopping experience for consumers. The testing phase allowed Facebook to form a better understanding of the mobile commerce space and the expectations that consumers have therein. Using this information, Facebook aimed to develop a product that could bring more efficiency to the mobile shopping experience.

Facebook has been slow to enter into the mobile payments space, focusing instead on marketing

Mobile Commerce - FacebookFacebook has been relatively slow to embrace mobile payments when compared to similar companies. This is largely because the company has become heavily focused on mobile marketing. Facebook has been working to leverage itself as a mobile advertising platform in order to attract new investors and provide services to companies interested in engaging mobile consumers. As Facebook becomes more confident in its advertising services, it is beginning to expand its focus to other mobile-centric sectors.

Autofill may become popular if it manages to enhance the mobile shopping experience

Exactly how popular the Autofill product will be among consumers is impossible to determine at this time. There is generally little hype behind the product, but consumers have shown that they are often on the lookout for new mobile commerce products that can improve their shopping experience. If Autofill can accomplish this task, it may become a very popular product that could have a major impact on how people experience mobile shopping in the relatively near future.

Facebook social media marketing ad format launch underscores mobile shortfalls

This recent addition by the giant network is shining a light on the failures marketers have made in connecting with smartphone users.

A recent addition to the Facebook social media marketing offerings is a new ad format that provides brands with the opportunity to engage with smartphone users once again when they have already previously installed their apps onto their mobile devices.

This also points out a number of flawed ideas that have developed regarding with mobile communications by marketers.

This new step has drawn attention to some of the flaws that have come up in the ways that Facebook social media marketing has been adopted by marketers in order to communicate with their audiences over mobile channels. The new format was designed to help to compensate for the failings in the way that the social network has been used in the past by advertisers.

There remain considerable weaknesses in the use of Facebook social media marketing, particularly over mobile.Facebook social media marketing for mobile

The new ad format is designed to help to overcome that problem by giving brands a way to develop a call to action for customers that have already downloaded the brand’s app from within the social network’s own application, but have then stopped using the brand’s app. As there will be a number of different formats available, it will be possible for marketers to direct mobile users on the social network to check out specific features and content from within their own apps.

The point of these new formats is to give brands the chance to obtain a new “second chance” in which they can engage with smartphone users once again after having encouraged them to download their app, but then having failed to keep them interested. This could provide advertisers with a considerable opportunity to communicate with users, or it may simply offer yet another way in which they will miss the point and generate only temporary interest in a brand.

The entire premise behind the Facebook social media marketing attempt is that if it is there, people will come to get it. Though this has many quite excited, there has been considerable skepticism expressed, as well. Only time will tell.