Tag: facebook buy

Twitter works on improving social commerce with new acquisition

CardSpring is purchased by the massively popular social networking service.

Twitter has announced that it has bought CardSpring – an application platform with a simple API that enables developers to connect digital apps to debit or credit cards – and the social networking giant believes that the payments company will help it provide card-linked offers to consumers, which could help boost its social commerce.

CardSpring is well known for its easy-to-use application programming interface (API).

Commenting on the recent acquisition, CardSpring stated in a blog post that “At Twitter, we will continue to grow the adoption of our platform and work with our publisher, financial, and retail partners to create new, innovative commerce experiences for consumers.”

Twitter has previously provided its users with the ability to obtain discounts and deals. According to Twitter, users can already “surprise someone with a coffee, or even add items to their online shopping cart – all directly from a Tweet.” The company stated that as they work on its commerce future, they are confident that CardSpring and the technology it has developed will be a “great fit”.

Social Commerce - TwitterThere are different ways that Twitter could use CardSpring. As an example, it could use it to allow card-linked offers. For instance, a user could receive a tweet from a merchant containing a discount, which would ask the user to enter their credit card number. Later, when the user makes a purchase from this merchant either in-store or online, CardSpring would recognize the credit card number and automatically apply the discount.

At the same time, it would provide the merchant with performance analytics of their offer. Thus, these types of promotions could increase Twitter’s relevancy to local businesses interested in boosting their in-store sales and not just their follows and retweets.

The recent acquisition could lead to a brighter social commerce future for Twitter over Facebook.

Prior to Twitter’s announcement, Facebook revealed it had begun testing its Buy button, which allows online shoppers to buy goods and services directly from their News Feed. However, the one major social commerce advantage that Twitter may have over its competitor is its retweet feature. On Facebook, users can click “Like” on a post and they can also “Share” it, but a retweet immediately shares a message to all of that user’s followers. In other words, it gives merchants a much greater chance of growing their customer base because retweets are likely to reach more users and re-sharing is a huge part of the Twitter culture.

Facebook takes a step toward mobile commerce

Facebook introduces new feature that may promote social commerce among its users

Facebook has been working to successfully monetize itself in recent years, and a focus solely on marketing is not doing the trick. While Facebook has become a very prominent and attractive platforms for advertisers, mobile commerce could soon become a very powerful revenue stream. In order to engage its massive mobile audience, Facebook has begun testing a new “Buy” service in order to promote social commerce.

Social commerce continues to grow in prominence as mobile consumers become a dominant demographic

Social commerce has become a very popular aspect of mobile shopping. Social media platforms, like Facebook, are beginning to make shopping online a primarily social experience. Shoppers can easily share the products that they find online with their contacts on various media platforms. This sharing increases product exposure, and social commerce has begun a viable way to passively market products by having consumers share their finds in an easy manner.

Mobile commerce could represent a significant revenue stream for Facebook

Mobile Commerce - FacebookFacebook is expected to account for 7.8% of digital ad spending this year. While Facebook is a prominent advertising platform, it believes that mobile commerce will have a more profound impact on its revenue stream in the coming years. The Buy service that the company is testing is the first step in establishing a more prominent presence in the mobile commerce space. As one of the world’s largest social media platforms, Facebook may be able to make social commerce a more mainstream concept.

Buy service will be available to a limited number of users until it proves it can be successful

The Buy service will allow Facebook users to quickly purchase products that they find through the social media platform. A Buy button will appear at the bottom of sponsored advertisements, and this button can be clicked to initiate a purchase. The new service may be particularly popular among mobile users because of its convenient design. The button will only show up for a limited number of Facebook users, but if it is successful, the social media company plans to expand its availability in the coming months.