Tag: e-commerce

Starbucks could license off its mobile payments technology to retailers

| March 25, 2014

Starbucks continues to see major success in the mobile commerce space

Starbucks has found a great deal of success in the mobile commerce space. The company’s partnership with payments processor Square has been quite lucrative and has given Starbuck’s some ideas for the future. The company recently announced plans to begin selling alcohol and hot food at thousands of its stores in the near future, while also unveiling plans to further expand its Teavana chain. In the mobile space, Starbucks has plans to begin expanding its payments technology beyond its own family of stores.

Company believes that licensing its technology could help retailers engage mobile consumers more effectively

Starbucks CEO Howard Schultz notes that the company has managed to establish a very powerful position in the mobile commerce sector. The company has managed to succeed with mobile payments where others have failed. Many retailers have been struggling to engage mobile consumers through new commerce channels, but none have yet managed to have the impact that both Starbucks and Square have had. Starbucks may be in a position to assist retailers by licensing off its mobile payments technology.

Starbucks generates $1 billion from mobile payments in 2013

Mobile Payments Technology Licensed to other RetailersSince partnering with Square in 2011, Starbucks has seen a 14% increase in mobile payments throughout its stores in the U.S. In 2013, it was estimated that the company generated more than $1 billion in revenue just from mobile transactions. Nearly 10 million customers have downloaded the company’s mobile commerce application, with 8 million people taking advantage of the loyalty rewards being offered by the application. In licensing its technology to other companies, Starbucks may be able to help retailers engage mobile consumers more effectively.

Starbucks is likely to continue seeing success in the mobile field by addressing consumer concerns

Starbucks has managed to avoid some of the pitfalls that exist in the mobile commerce sector thanks to its partnership with Square. Security and efficiency are two issues that many consumers have problems with when it comes to mobile payments. Starbucks has managed to address these issues quite effectively, providing consumers with a comprehensive service that provides them with more convenience.

Mobile commerce firm teams with Shopify

| March 18, 2014

Apptive and Shopify join forces to promote mobile commerce among merchants

Apptive, a mobile commerce and management platform, has announced that it has entered into a new partnership with Shopify, an e-commerce firm. Through this new partnership, the two organizations aim to make it easier for consumers to shop through Shopify with their mobile devices. Shopify has become quite popular with merchants that are working on developing a strong online presence. These merchants are finding that engaging with mobile consumers is becoming increasingly important as more people begin to shop exclusively from their smartphones and tablets.

Apptive platform may help merchants establish a better connection with consumers reliant on mobile devices

Apptive has managed to establish a strong following through its EasyApp platform. The platform allows for the quick creation of e-commerce applications. Because the digital space is becoming more important to the retail sector, such platforms allow merchants to engage with consumers quickly and effectively. The platform also allows these merchants to make changes to their applications in an efficient manner, providing consumers with new services quickly.

Shopify merchants will be able to make use of Apptive platform to design applications in 15 minutes or less

Mobile Commerce News Shopify will begin integrating Apptive into its App Store and API. This will give Shopify merchants access to Apptive’s platform, allowing them to build mobile commerce applications. According to Apptive, a mobile commerce application being built with its platform can be made in less than 15 minutes. There is no coding knowledge required to build these apps as the platform takes care of the technical side of the work.

Merchants must adapt to changing consumer base

Merchants that do not take steps to engage mobile consumers could be missing out on a major opportunity. More people are beginning to rely heavily on their mobile devices in daily life. This means that people are shopping and purchasing products from their smartphones and tablets more regularly. Mobile consumers have shown that they are both willing and able to spend larger sums of money when shopping online. Merchants that do not engage these consumers may run the risk of losing their relevance with a changing demographic.