Tag: e-commerce

Mobile commerce shows impressive growth in Australia

| June 27, 2014

ACMA report highlights the growing activity in the mobile field

Mobile commerce has experienced strong growth throughout Australia since 2010, according to the Australian Communications and Media Authority (ACMA). Consumers are becoming mobile-centric and more inclined to shop for and purchase products from their mobile devices. Australian businesses have taken note of this and are beginning to focus more aggressively on connecting with mobile consumers. The ACMA has released a report concerning the growth of mobile commerce in the country, highlighting the trends that are contributing to this growth.

Mobile payments grow by 448% since December 2010

According to the ACMA mobile commerce in Australia has grown by 448% since December 2010. As of December 2013, more than 3.4 million people throughout the country are making use of mobile payment platforms. People are beginning to use their mobile devices to manage their funds more easily, according to the ACMA report. The report notes that money transfers are the most widely used mobile service among consumers in Australia.

Smartphone adoption is powering mobile commerce activity

Australia Mobile Commerce GrowthThe report found that mobile commerce is most common among those between the ages of 25 and 34. This demographic tends to be more reliant on their mobile devices and more comfortable with mobile technology in general. The growing adoption of smartphones and tablets has also played a role in increasing mobile commerce activity.

Consumers remain more confident in conventional e-commerce than mobile shopping, but that may change in the future

While mobile payments are becoming more common throughout Australia, conventional e-commerce is still performing better than the mobile sector. The ACMA notes that e-commerce sales coming from PCs, in particular, are growing at a rapid pace. Currently, traditional e-commerce sales are 27% higher than sales being recorded from mobile devices. Shopping online from a PC is also more popular among a more diverse group of consumers. Many people have become very comfortable with e-commerce, having extensive experience with PCs and laptops. Mobile commerce may eventually outpace conventional e-commerce activity, but it could take years for consumers to become comfortable with the idea of purchasing products exclusively from a mobile device.

Mobile payments will soon outpace payments from laptops and desktops

| June 26, 2014

New study highlights the growth of digital payments throughout the world

Mobile spending is growing at an alarming rate and may soon replace spending from desktops and laptops, according to a new study from Juniper Research. The study highlights the growing prominence of mobile commerce and the role that smartphones and tablets are playing in the field of mobile transactions. While consumers can shop online using their desktops and laptops, mobile devices allow them to shop online from anywhere in the world at any given time.

Global digital payments expected to hit $4.7 trillion by 2019

The study predicts that global digital payments will reach $4.7 trillion by 2019, up from the estimated $2.5 trillion digital payments that will be made this year. Much of this growth is being attributed to mobile shopping. Consumers favor shopping from mobile devices because it provides them with a more convenient option when compared to traditional shopping. Notably, tablets are showing more mobile commerce activity than smartphones.

China will continue to be a prominent mobile commerce market

mobile payments may surpass computer paymentsAccording to the study, China is likely to play a major role in the continued growth of mobile payments. The country’s largest e-commerce organization, Alibaba, accounted for 20% of all global business-to-consumer and consumer-to-consumer sales in 2013. The company has been playing a more dominating role in the mobile space. Alibaba has established a powerful position in the mobile commerce sector with its Alipay application.

Market continues to become saturated with mobile platforms from many companies

Other markets are expected to play prominent roles in the growth of mobile commerce as well. Banks, retailers, and telecommunications companies in Australia, Poland, and the United Kingdom have all shown strong interest in engaging mobile consumers. These organizations are responsible for supporting the growing mobile commerce infrastructure, providing consumers with the platforms they need to conduct mobile payments. The mobile market is currently heavily saturated with a wide variety of mobile commerce platforms, some of which are less appealing to consumers that others. Security is currently one of the greatest challenges facing the growth of mobile commerce throughout the world.