Tag: digital commerce

Mobile commerce is transforming the digital world

| August 26, 2014

Report highlights the growing prominence of mobile shopping and its effect on digital commerce

A new report released by comScore shows that mobile shopping is on the rise. Shopping from a mobile devices is becoming more popular among consumers, and the sales coming from mobile shopping are boosting e-commerce spending numbers. Mobile commerce is still a small percentage of overall digital sales, representing some 11% of e-commerce. Despite this, however, mobile shopping is beginning to have a major impact on the e-commerce space, transforming the way merchants conduct business online.

Digital spending is on the rise among mobile consumers that enjoy shopping for and purchasing products online

The report from comScore shows that digital commerce has seen a major increase in spending thanks to mobile commerce. Consumers are embracing the idea of shopping for and purchasing products online with their smartphones and tablets. As retailers begin adopting better mobile commerce services and platforms, mobile shopping is expected to continue growing and influencing the overarching digital commerce space.

Mobile commerce saw a 47% increase in spending during the second quarter of this year

Mobile Commerce and its affect on digital commerceThe report shows that mobile commerce grew by 47% during the second quarter of this year, significantly overshadowing the growth this sector had seen in previous quarters. By comparison, conventional e-commerce spending grew by 10%, while discretionary retail spending grew by just 3%. The report predicts that such growth is not likely to be sustainable throughout the remainder of the year, but mobile commerce is likely to continue gaining attention among consumers whose lives are tethered to mobile devices.

Mobile commerce adoption is on the rise despite certain challenges that consumers have faces in recent years

Mobile commerce has faced many challenges over the years, especially when it comes to the security of a consumer’s financial information. These challenges have slowed adoption somewhat, but consumers have not been dissuaded from shopping online with a mobile device and making mobile payments. The mobile space is likely to continue having a significant impact on e-commerce as a whole, especially as new mobile payments platforms are made available and people use these platforms more regularly.

Mobile commerce shows signs of growth globally

| August 21, 2014

Report highlights the recent successes of the mobile shopping space and e-commerce

Internet Retailer has released a new report concerning mobile and e-commerce throughout the world. The global e-commerce market is growing at a rapid pace as smartphone adoption accelerates. More people are using their mobile devices in their daily lives and this is putting more focus on mobile shopping. Using a smartphone to shop online or at a physical store is becoming easier and new mobile commerce services are proving to be rewarding for consumers that use them.

21% of all e-commerce sales come from mobile devices

The report from Internet Retailer shows that mobile now accounts for 21% of all e-commerce sales. The report expects that mobile commerce will generate some $84 billion globally by the end of this year. Conventional online shopping from a desktop computer still accounts for the majority of e-commerce activity, but this is beginning to change as more consumers show favor for shopping from their mobile devices.

Mobile websites are favored over applications by mobile shoppers

Mobile Commerce Global GrowthThe report anticipates that 42% of mobile sales will come from applications while 58% will come from mobile websites. Apps are often seen as useful mobile commerce tools, but websites designed to cater to a mobile audience have a greater impact in the e-commerce space. The quality of these sites can determine whether or not a purchase is finalized and can influence a consumer’s interest in mobile shopping. A poorly designed website could drive people away from mobile commerce relatively easily.

Security is becoming less of a problematic issue for the mobile world

Mobile commerce has been finding more success recently as certain security concerns have been laid to rest. When it comes to shopping online, consumers often worry about the security of their financial information. Many mobile commerce platforms of the past few years have lacked sufficient security measures that could protect this information and retailers found it difficult to keep this information secure as well. As the sector continues to mature, retailers are finding better security solutions, ensuring that consumer information is kept safe.