Tag: digital commerce

UK small businesses have yet to embrace mobile commerce

Research shows on 2% of small businesses are using mobile POS solutions

Despite reports of the meteoric rise of mobile commerce throughout the United Kingdom, the country’s small businesses have yet to show any real enthusiasm for the mobile space. According to new research from the Kalixa Group, only 2% of the UK’s small businesses are making use of mobile point-of-sale (POS) systems. Large businesses, like prolific retail brands, tend to be more accepting of mobile commerce, but smaller companies have yet to see any significant benefit from engaging mobile consumers in an aggressive fashion.

Small businesses may not be able to justify cost of mobile POS

One of the major barriers preventing small businesses from entering into the mobile space is cash flow. Mobile POS solutions allow these businesses to accept mobile payments, but these solutions tend to be somewhat expensive. Small businesses can rarely justify the extra cost of solutions that may not represent a sufficient return on investment. While some studies have shown that mobile consumers are more inclined to spend money when shopping, this may only be the case with larger businesses that offer a wide range of products and not so with specialty retailers and niche businesses.

Companies are opting to focus on digital space rather than support mobile payments

UK Mobile Commerce - Small BusinessesSmall businesses are, indeed, interested in engaging mobile consumers, but are not yet willing to embrace mobile payments. Many small businesses are working to bolster their mobile presence by engaging consumers digitally, ensuring that their websites and other digital platforms are mobile friendly. While they are working on engaging mobile consumers on the digital plane, they are also beginning to focus more on mobile security to prepare for a potential future in mobile commerce.

Small businesses concerned about threats of the digital world

Kaliva’s research shows that most small businesses in the United Kingdom are primarily concerned with the security of mobile commerce. Many believe that the mobile space is simply not secure enough, leaving them exposed to significant financial risks. These businesses are beginning to take steps to ensure that they and their customers are sufficiently protected against digital threats.

Mobile commerce spending has slowed during the first quarter of 2014

comScore report highlights the state of the mobile market and spending among consumers

Leading market research and analytics firm comScore has released its latest report concerning the performance of mobile commerce in the U.S. The report highlights the first quarter of 2014, showing that mobile shopping and spending has increased by a significant margin over what was recorded during the same period of the previous year. More consumers are beginning to rely on their mobile devices in their daily lives. As this trend becomes more prominent, commerce is becoming more digital.

Desktop e-commerce grew by 12% during the first quarter of this year

According to comScore’s report, desktop e-commerce rose by 12% year-over-year during the first quarter of this year. This represents the fourteenth consecutive quarter where double-digit growth has been recorded in this sector. Consumers appear to still favor the shopping experience they have using desktop computers and these platforms are likely to remain quite popular with consumers shopping online for the foreseeable future.

Mobile spending has slowed by a modest degree due to the passing holiday season

Mobile commerce spending reportThe report shows that mobile commerce spending has slowed down somewhat from what it had been during the fourth quarter of 2013. Typically, spending is usually highest among consumers during the holiday season, with spending slowing down significantly afterward. Notably, however, spending has only slowed by a modest amount, which means that consumers are still using their mobile devices to shop online relatively frequently. This is being considered a good sign, especially in light of the softening mobile market and the general wariness that consumers have about mobile payments.

Mobile activity likely to pick up at the end of the year

The most popular product categories among mobile shoppers during the first quarter of this year were apparel and accessories, consumer packaged goods, sports and fitness goods, and subscription-based digital content. Consumers are expected to continue participating in mobile commerce somewhat regularly as the year goes on. Mobile spending is expected to again accelerate as the holiday season approaches, especially now than retailers are planning to engage mobile consumers more aggressively than they have in the past.