Tag: comscore

According to a recent comScore report, online shopping this year will be bright for smartphones and tablets.

comScore has, once again, released its predictions for the holiday shopping season, and for its predictions of 2013, it has pointed out that mobile commerce is going to have a very bright opportunity, particularly on Cyber Monday.

Although there is a shorter season this year, when compared to last year, the decline should be only “slight”.

Although many have wondered if the fact that there is nearly a week – 6 days – less this shopping season from this Thanksgiving to Christmas, when compared to last year, comScore believes that there will be only a “slight decline” in the overall growth rate that will be experienced in a typical year. Moreover, it has predicted that when compared to the powerful sales that are experienced over mobile commerce and online shopping, this decline will even be noticeable.

Once mobile commerce has weighed in, it is likely that the year over year growth will be 14 to 17 percent.

comScore’s predictions have shown that this will allow mobile commerce to reach its highest percentage ever achieved out of the total online shopping, this year. The figures that they are predicting are that smartphone and tablet based sales will represent 12 to 13 percent of online shopping, and that the spending will near $10 billion for the last quarter of this year.

Mobile commerce has already reached record high percentages of total online spending within the last three quarters of the fiscal year, this year. It is being anticipated that this trend will keep up for the remainder of 2013 and that it will leap beyond last year’s total digital commerce spending, which was 11.3 percent.

According to the report from comScore, “We have seen that in periods of concentrated consumer activity, a greater number of people are likely to engage in emerging behaviors, such as mobile commerce.” Taking into consideration the fact that this short shopping season has six fewer days than it did last year, the analytics firm has predicted that purchasing will be far more concentrated and will therefore expand the need for tools such as smartphone and tablet based shopping.

Holiday season could be a major success for retailers thanks to mobile commerce

The way people shop is beginning to change as mobile commerce becomes more popular. Retailers have been taking note of the growing preference many consumers are adopting concerning online shopping and some have been taking steps to ensure that they can engage these consumers through their mobile devices more effectively during the upcoming holiday season. Some retailers are, however, still uncertain about the potential benefits of mobile commerce, which may mean that they will be missing out on a significant opportunity during the holidays.

Millennials are leading the mobile shopping trend

According to a recent study from comScore, a leading market research firm, some $5.8 billion in mobile transactions were recorded during the third quarter of 2013, a 26% increase over the transactions recorded during the same quarter in 2012. The study suggests that mobile purchases represent a significant portion of e-commerce revenue. Notably, a great deal of mobile commerce activity is coming from young consumers, often referred to as “millennials.”

Millennials likely to participate in mobile commerce

According to Google’s 2013 Holiday Shopper Intentions report, approximately 95% of millennials plan to use the Internet as a shopping tool during the holiday season. The report predicts that 88% of these millennials will be using their smartphones and tablets to shop online and purchase products. Many of these young consumers have grown quite comfortable with mobile commerce over the past year, thanks to the various mobile initiatives that have been launched by retailers and technology firms alike.

Retailers are preparing for mobile engagement

The 2012 holiday season exposed the retail industry to the promise that exists in the mobile commerce field. Since then, retailers have been working to bolster their presence in the mobile space. Many companies have launched mobile marketing campaigns that are encouraging consumers to participate in mobile commerce in the hopes of mimicking the success that they had seen during the 2012 holiday season.