Tag: branding brand mobile commerce

Branding Brand report highlights growth of mobile commerce

Branding Brand, a leading mobile commerce platform for retailers, has released the results of its latest Mobile Commerce Index report. The report highlights the performance of mobile commerce in the retail sector, highlighting the traffic that mobile devices represent therein. Mobile commerce is particularly strong in the retail industry and has been well received among a wide range of consumers. The mobile sector has yet to show signs of slowing down when it comes to expansion within the retail industry.

E-commerce sites continue to see high mobile traffic

The report focuses primarily on e-commerce sites that are optimized for mobile use rather than sites that are not optimized for mobile use. In the past, retailers that have been accommodating of mobile commerce have seen a significant growth in online sales. The report shows that this continues to be the case to some degree, especially as smartphones and tablets continue to grow in popularity among consumers.

Smartphones emerging as leading mobile commerce platforms

According to the report, smartphone visits to mobile commerce sites rose by 60% in April of this year over what they had been in April 2012. Tablet visits for the same time period rose by 50%. Smortphones represented the largest growth in mobile sales this year, seeing an increase of 85% over what they had been in 2012. Smartphone revenue also grew by 44%, showing that consumers seem to have a great deal of favor for smartphones when it comes to mobile commerce.

Mobile traffic continues to grow online

Branding Brand notes that approximately 30% of all e-commerce traffic now comes from mobile devices. This is part of a continuing trend that shows more consumers are becoming enamored with mobile commerce as time goes by. This trend is associated with the growing availability of mobile devices and the increasing affluence of the general population. Moreover, those with smartphones and tablets are more likely to spend money online than those without such devices.

Branding Brand sees a future where retailers have a stronger mobile presence

Branding Brand, an interactive marketing agency that specializes in building mobile shopping websites and applications have been making waves in the realm of mobile commerce. The company has developed mobile shopping sites for some of the largest retailers in the world, including Costco and Ralph Lauren. With the holiday season rapidly approaching, retailers may need to consider adopting a stance that is more friendly to mobile consumers and Branding Brad may be able to help in this endeavor.

Holiday season highlights potential in mobile commerce

The holiday season is an important time for retailers. Retailers often go to extremes to reach out to consumers during this time of year. With more consumers becoming dependent on their mobile devices, retailers are being pressured to find new ways to appeal to these consumers. Branding Brand has been seeing growing demand coming from retailers keen on reaching out to mobile consumers and the company is working on sustaining the growth it is beginning to see.

Branding Brand preparing for growth in demand from retailers

Recently, Branding Brand acquired Jeff Hennion, former marketing executive from General Nutrition Centers Inc. and Dick’s Sporting Goods Inc. Hennion was assigned the position of president, which quickly garnered Branding Brand $7.5 million in its first outside investments. The company envisions the whole of the retail industry becoming more mobile and is poised to become a leading authority in helping companies establish a strong presence in terms of mobile and social commerce.

Mobile commerce continues to gain ground amongst consumers

Mobile commerce is gaining ground around the world. A recent survey from PriceGrabber.com suggests that approximately 16% of 2,500 consumers surveyed will purchase products online this  year, up from the 13% that did so in 2011. The growth of mobile commerce is backed by interest from consumers who are enthralled with the concept of paying for goods and services using only their smart phones or other mobile devices.